- Provide strategic leadership to Account Managers to drive business performance and commercial growth in Malaysia. - Lead cross-functional teams to develop and execute strategic initiatives and high-impact projects. - Build and strengthen strategic partnerships with key clients to support long- term business growth. - Oversee sales performance and operations, including financial planning, budgeting, and KPI management to achieve targets. - Drive market intelligence through analysis of Companies, Competitors, Customers, and Consumers (4Cs) and product portfolio assessments to support strategic decisions. - Ensure sustainable profitability through disciplined commercial management and margin optimization. - Identify and capture strategic growth opportunities and key accounts to expand the business. - Foster innovation by implementing more effective approaches to strategy execution and operational excellence. Malaysia *Givaudan acquired Activ International Group in 2017. - Led the core team in developing the 2025 Strategic Proposal for Malaysia and Singapore, aligning with regional growth priorities. - Completed Imagin8 Accelerator Design Thinking Practitioner Certification (2021), applying design thinking to drive innovation and strategic problem- solving. - Led a team of Account Managers to drive business performance, market development, and commercial growth in Malaysia. - Directed cross-functional teams to execute key strategic initiatives and business projects. - Managed distributors across Malaysia and Singapore to strengthen market presence and accelerate growth. - Spearheaded expansion into new markets including Johor, East Malaysia, and Brunei, growing the customer base. - Developed opportunities in the independent foodservice segment across Malaysia and Singapore to unlock new revenue streams. - Applied Creating Client Value (CCV) principles to build strategic collaborations with key customers and strengthen long-term partnerships. - Delivered accurate monthly, quarterly, and annual sales forecasts to support business planning and performance management. - Conducted market intelligence using the 4Cs framework and product portfolio analysis to support strategic decisions. - Identified strategic accounts and growth opportunities to achieve sales targets. - Developed and executed sales and marketing strategies to strengthen the project pipeline and enhance brand presence.

Ogos 2015 - Mac 2017 (1 tahun 8 bulan) Malaysia - Managed export sales development and market expansion across key international markets. - Led cross-functional teams to execute strategic initiatives and business projects. - Developed and managed distributor networks across seven countries: Indonesia, Philippines, Vietnam, Myanmar, Bangladesh, Pakistan, and Sri Lanka. - Analyzed sales data to support strategic planning and performance improvement. - Delivered sales, marketing, and product training to internal teams and partners. - Provided timely market intelligence and insights to the Sales Director to support strategic decisions. - Ensured high-quality pre-sales, sales, and after-sales support to strengthen customer satisfaction and long-term relationships. - Maintained healthy profit margins through disciplined commercial management. - Held full accountability for sales forecasting and achieving company sales targets. - Identified key growth opportunities and strategic accounts to drive sales performance. - Planned and executed overseas brand and product promotions to strengthen market presence.

November 2011 - Ogos 2015 (3 tahun 10 bulan) Malaysia - A company in Astramina Group, be promoted to this position from Astramina Sdn Bhd. - Drove local and export sales growth by developing and expanding new markets. - Built and managed distributor networks across 11 countries: Korea, China, Indonesia, Thailand, Vietnam, Myanmar, Singapore, Bangladesh, Pakistan, Sri Lanka, and the Philippines. - Led and motivated the sales team to consistently achieve annual sales targets. - Analyzed sales data to support strategic planning and performance improvement. - Delivered sales, marketing, and product training to internal teams and partners. - Provided market intelligence and business insights to the Managing Director to support strategic decisions. - Ensured high-quality pre-sales, sales, and after-sales support to strengthen customer relationships. - Held full accountability for sales forecasting and achieving company sales targets. - Identified growth opportunities and strategic customers to drive sales performance. - Developed and executed sales and marketing strategies to grow revenue and market presence. - Aligned annual sales targets with senior management to support business objectives. - Represented the company in industry engagements, meetings, and committees. - Planned and executed local and international promotions to enhance brand visibility and product positioning.

Malaysia - Managed local sales operations to drive revenue growth and strengthen market presence. - Oversaw customer relationship management to build strong client engagement and long-term partnerships. - Analyzed sales performance data to support strategic planning and decision- making. - Provided market intelligence and insights to the Managing Director to support business strategy. - Ensured high-quality pre-sales, sales, and after-sales support to enhance customer satisfaction and loyalty. - Conducted product portfolio analysis to support product strategy and market positioning. - Held full accountability for sales forecasting and achieving company sales targets. - Contributed strategic insights to monthly order forecasting to support effective planning and execution.