(3 years 4 months) Key Mission: Leading the agency’s transition into an AI-first operation by architecting and deploying custom agentic systems that automate complex business processes and simulate human decision-making at scale. Core Systems & Architecture: End-to-End AI Content Ecosystem: Engineered a proprietary pipeline (MMIIE) that automates the entire content lifecycle—from research and generation to multi-modal transformation and SEO-optimized deployment—reducing operational costs by 65%. Synthetic Persona Simulation Engine: Developed a framework for creating digital synthetic personas to simulate complex customer journeys and predict user behavior/trust schemas. This system is used for rigorous prompt testing and narrative alignment across diverse cultural segments. Automated Reputation Management (GBP): Architected an AI-driven system for the intelligent management of Google Business Profile reviews, ensuring high-quality, brand-consistent responses and sentiment analysis at scale. Large-Scale Creative & Visual Processing: Built an automated creative engine for high-volume image generation and processing, leveraging APIs to deliver custom visual assets for enterprise-level web properties. High-Impact Deliverables: Crisis Response Infrastructure: Designed and deployed the AI knowledge base and narrative engine for ZAKA Search & Rescue, supporting an $8M+ global fundraising campaign during a period of national emergency. Vibe Coding & Internal Tools: Utilize AI-assisted development (Cursor, Qoder) to rapidly prototype and deploy internal tools, custom WordPress/Shopify plugins, and automated workflows that bridge technical gaps in real-time. Solution Architecture: Lead the integration of advanced LLM capabilities into client marketing stacks, focusing on Generative Engine Optimization (GEO) and behavioral intent mapping.

(11 years 3 months) Key Role: Orchestrating high-velocity organic growth for enterprise-level entities by mastering the full search ecosystem—from traditional SERP dominance to modern Generative Engine Optimization (GEO). Generative Engine Optimization (GEO): Early adopter of GEO strategies, optimizing content structures and data signals to maximize visibility within LLMs (ChatGPT, Perplexity, Google AI Overviews). Complex Migrations & Technical SEO: Led dozens of high-stakes site migrations for national brands, ensuring zero-loss transitions through meticulous technical auditing and 1-to-1 mapping. Enterprise-Scale Research: Conducted deep-dive semantic and keyword research for massive e-commerce and service portals, architecting site structures that dominate competitive market niches. Advanced On-Page & Off-Page Strategy: Engineered comprehensive optimization cycles, balancing rigorous technical standards with human-centric NLP (Natural Language Processing) to boost both rankings and conversion rates. Portfolio Impact: Consistently outranked national hospitals and major health institutions (Assuta, Abrahamson) by mapping behavioral intent to search engine standards. Strategic Growth: Achieved sustained 20-31% annual organic growth for long- term clients through a mix of data-driven insights and psychological intent analysis.

(1 year 5 months) הירהנ Key Role: Led the end-to-end lifecycle of complex web development projects, serving as the primary bridge between client business logic and technical execution. Technical Product Characterization: Spearheaded the transformation of abstract marketing goals into detailed technical specifications, wireframes, and functional requirements for developers and designers. Agile Team Leadership: Directed in-house and external development teams, maintaining high motivation and ensuring alignment with project milestones and technical standards. Full-Lifecycle Management: Oversaw the entire site-building process— from initial concept and architecture to Quality Assurance (QA) and final deployment. Strategic Advisory: Acted as a consultant for clients, ensuring that the final digital product not only functioned perfectly but was architected to support long-term business and marketing scalability. QA & Delivery Excellence: Performed rigorous technical QA to ensure every product delivered met the highest standards of performance, UX, and client objectives.