ROSEANNE's Resume

ROSEANNE

Associate Manager

Female

30 y/o

Industry Research/Intelligence Information Analyst/Other consulting/research positions

Live in Shanghai

Nationality Indonesia

Summary

8+ years of working experience, focuses on brand health tracking, usage & attitude, media behavior studies, mainly serves tech, social media, and FMCG industries. I specialize in quantitative and qualitative methods, complemented with cold call and desk research skills. My goal is to help client get actionable insights and recommendations for their business growth.

Work experience

Associate Manager
Kantar Insights, China
2022.01-2024.01
(2 years)
• Provided client services to help tech and social media companies from China to establish their overseas brands in Southeast Asia markets, and conducted media survey to optimize their marketing budget • Assisted team leader in managing research project, including operation and cost management, collaborated and managed two to three senior researchers • Helped client achieve their KPIs through the insights gained, provided competitor insights, recommended brand and media strategy
Business Analyst
Evalueserve, China
2019.01-2022.01
(3 years)
• Performed sourcing commodities and rapid research for business opportunities in Southeast Asia markets for management consulting clients • Gained skills of calculating market size, market share, and assessed competitive landscape for various industries
Content Review Analyst
Accenture Operations, Malaysia
2018.01-2019.01
(a year)
• Performed content moderation for Facebook and Instagram for Indonesian market and provided market trends of digital content • Exposed to international team both internal and external, involved in enhancing content policy and data calibration
Research Executive
Proxima Research
2016.01-2017.01
(a year)
• Conducted full market research service in both quantitative and qualitative approaches to gain insights for client’s key business question • Earned skills of developing research, focus group discussion moderation, customer interview, data analysis & reporting • Experienced in handling FMCG clients for B2C and B2B target customers

Educational experience

University of Indonesia
Sociology
2012.09-2016.08
(4 years)
Focused on implementing sociology theory in quantitative/statistics and qualitative methodology of research. Graduated with honor with GPA 3.71 out of 4.00