Experienced in end-to-end warehouse automation across Southeast Asia, with strong technical knowledge in automation systems, robotics and warehouse design. Transformed Infolog from a simple trading operation with 3–5% margins, heavily dependent on robotics principals, into a full-scale system integrator and main contractor, winning total ~SGD 12M+ in projects with an average gross margin of ~25% while building technical capability, commercial structure and project delivery processes. · Transformed the business from trading to full integration, establishing in-house CAD design, commercial, and project delivery frameworks. · Created a signature qualification framework — visit site, propose high-level solution, and provide ±20% CAPEX ballpark. First validated with an SME, closing a S$3.2M deal within two meetings. · Built strategic partnerships with Chinese vendors, achieving a 5-day turnaround for quotations and a 10% cost advantage, while doubling quoting capacity and protecting margins. · Hands-on expertise in regulatory compliance and site execution in Singapore and Malaysia, including SCDF, BCA, URA, LEW (Singapore) and Bomba, JKKP (Department of Occupational Safety and Health) and Majlis Bandaraya / Majlis Perbandaran (MB/MP) local councils (Malaysia).

Client Location Scope & Highlights Sembcorp Singapore 8 four-way shuttles, 4 hoists – high-uptime system with full redundancy Inneova Industrial Singapore 31 AMRs – high-throughput AMR system across 3 mezzanine floors Storefriendly Singapore 4 AMRs – autonomous urban mini-warehouse for self-storage Paris Baguette Malaysia 8 four-way shuttles, 6 hoists – dual-zone cold chain (-20°C/+25°C) E-Beauty Group Malaysia 4 mobile Miniloads – flexible bin-handling for cosmetics Infolog Warehouse Automation Projects Summary: 5 automation systems deployed (AMRs, Shuttles, Miniloads, Hoists) | ~5,600 pallets / 12,000 bins | Total Portfolio: S$12M | 25% GM

Managed sales and operations across Singapore and ASEAN, delivering SGD 5M+ revenue with ~30% margins while managing P&L and a team of 2. · Primary business lead for Kardex Remstar across Singapore, Vietnam, Indonesia, and the Philippines, overseeing sales, marketing, operations, project delivery, after-sales, and regulatory compliance. · Applied advanced Microsoft Excel (non-VBA) to develop tailored warehouse solutions and layout optimizations. · Managed third-party contractors in Singapore, defining and monitoring KPIs to ensure high service standards. · Led go-to-market strategy, competitive analysis, and business case development. · Partnered with senior management on budget planning and sales forecasting for the region.

(also Jan 2015 – Aug 2018) Subject matter expert in piece-picking automation solutions, including intelligent conveyor systems, ASRS (tote and carton level), and AGVs. Delivered SGD 47M+ revenue with ~10% margins across two stints. · Applied design-thinking to capture customer needs and develop tailored, data-driven warehouse layouts and operational improvements. · Performed customized data analysis using Excel (non-VBA) to optimize logistics solutions. · Strengthened business cases by projecting realistic tangible and intangible benefits for automation investments. · Developed competitive pricing models and managed project P&L to ensure profitability. · Supported after-sales scaling and represented the company at trade shows.

Tesco 914 Thailand Conveyor system – FMCG zone-routing, 1.5 km Keppel Logistics Singapore Conveyor system retrofit, 500m HKTV Hong Kong Miniload / Carousel system – high-throughput solution iMarket Korea Carousel system – compact automated picking Markono Singapore WEASEL AMR system – zone routing logistics YCH Singapore Rack-clad ASRS – large-scale pallet automation