Revenue Retention: Maintained a $3M book of business with 100+ accounts by identifying at-risk accounts and implementing data-driven recovery strategies that reduced churn by 15%. Consultative Sales: Transitioned legacy retail partners to advanced digital menus and ad-tiers, resulting in a 10% increase in average account spend. Platform Adoption: Conducted 10+ weekly virtual training sessions for SMB retail owners to ensure 100% proficiency in backend tools and reporting. Data Strategy: Leveraged CRM (Salesforce) and internal analytics (Tableau) to provide clients with Market Health reports, positioning Weedmaps as a strategic partner rather than just a vendor. Sales Operations: Maintained 100% CRM (Salesforce) accuracy, managing the full account lifecycle from prospecting to renewal and billing resolution.

Go-To-Market Architecture: Developed the comprehensive launch strategy for a Florida-based startup, including territory mapping, competitive pricing models, and regulatory-compliant sales workflows. Sales Enablement: Designed the B2B client acquisition playbook, creating standardized sales pitches, educational collateral, and lead-scoring criteria to streamline the future sales cycle. Infrastructure Development: Established the CRM architecture and pipeline management protocols (Salesforce) to ensure data-driven tracking of long-term revenue opportunities. Market Positioning: Conducted deep-dive competitive analysis and consumer behavior research to define the brand’s value proposition in a highly regulated and saturated market. Strategic Planning: Advised executive leadership on brand development and marketing compliance, ensuring all planned operations met strict state-specific legal standards.

National Performance Leader: Ranked as the #1 Account Manager nationwide in 2023 for exceeding annual sales targets by the highest percentage. Territory Scaling: Directed a $8M+ territory, expanding the active retail partner base by 20% through aggressive prospecting and strategic relationship management. Consultative Relationship Management: Managed 60+ B2B retail accounts, utilizing personalized service and strategic planning to drive brand velocity and shelf-share. Strategic Operations: Leveraged CRM (Outfield) and Asana to manage complex sales pipelines, territory mapping, and cross-functional coordination with marketing and product teams. Market Education: Conducted on-site staff training and consumer education sessions to ensure 100% product proficiency and brand alignment at the retail level.