Data-Driven Growth: Managed a $30M P&L, utilizing advanced analytics to forecast demand and optimize channel performance, achieving 10% overachievement of annual targets. Process Optimization (Pre-Automation): Led a strategic initiative to reduce quote-to- delivery time by 50%. This experience in workflow optimization is the foundation for implementing future AI-driven process automation (RPA). Strategic Investment: Directed $3M in marketing funds, using data insights to allocate budget to the highest-ROI activities, ensuring maximum market penetration. Team Transformation: Scaled the regional team from 5 to 10 members, fostering a culture of data literacy and operational rigor.

Predictive Retention Strategy: spearheaded a "renewal" strategy that increased services retention by 20%. This involved analyzing customer lifecycle data—the exact type of domain expertise required to train AI retention models. Contract Intelligence: Negotiated and secured $10M+ contracts with data-heavy enterprises like Petrobras and Vale, demonstrating the ability to navigate complex procurement environments for high-tech solutions. Legacy to Digital Transition: Led the migration of renewal processes to cloud-based e-commerce tools, automating manual workflows and increasing transaction velocity.