As a Social Media Manager and Media Buyer with 5 years of experience, I have developed a comprehensive understanding of social media marketing, digital advertising, and audience engagement. My background includes creating and executing successful social media strategies, optimizing ad campaigns, and analyzing performance metrics to drive brand growth and achieve business objectives. My role has involved working with various social media platforms and tools, leveraging my expertise to build strong online presences and deliver measurable results. Tasks and Duties: Social Media Strategy Development: -Designed and implemented comprehensive social media strategies to align with overall marketing goals and enhance brand visibility. -Developed targeted strategies for different platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, to meet specific business objectives. Content Creation and Management: -Created and curated high-quality content, including posts, graphics, and videos, tailored to each platform and audience segment. -Managed content calendars to ensure timely and consistent posting, aligning with marketing campaigns and brand messaging. Campaign Planning and Execution: -Planned, executed, and optimized social media advertising campaigns, managing budgets, targeting, and performance tracking. -Utilized advanced media buying techniques to maximize ROI and drive conversions through paid social media ads. Performance Analysis and Reporting: -Monitored and analyzed social media performance metrics using tools such as Google Analytics, Facebook Insights, and other analytics platforms. -Generated regular reports on campaign performance, providing actionable insights to refine strategies and improve results. Audience Engagement: -Fostered and managed relationships with online communities, responding to comments, messages, and inquiries to build brand loyalty and engagement. -Engaged with followers and industry influencers to expand the brand's network and enhance online presence. Trend Monitoring and Adaptation: -Stayed updated with the latest social media trends, tools, and best practices, applying new techniques to keep content relevant and engaging. -Adapted strategies based on emerging trends and changes in social media algorithms. Competitor Analysis: -Conducted market research and competitor analysis to identify opportunities for growth and stay ahead of industry trends. -Adjusted strategies to maintain a competitive edge and capitalize on new opportunities. Collaboration and Integration: -Worked closely with marketing teams to ensure social media efforts were integrated into broader marketing campaigns and strategies. -Coordinated with creative teams to align social media content with brand messaging and promotional activities. Advertising Management: -Managed social media advertising budgets, optimized ad performance, and adjusted targeting strategies to improve campaign effectiveness. -Utilized tools like Facebook Ads Manager and Google Ads to create and manage ad campaigns. Reporting and Insights: -Provided detailed analysis and insights into social media performance, recommending strategies for improvement and growth. -Presented reports and findings to stakeholders to inform decision-making and strategy adjustments. Through these responsibilities, I have developed a deep understanding of social media dynamics, strategic planning, and data-driven decision-making, enabling me to drive significant results and contribute to the overall success of the brands I have worked with.

OTTO Motors by Rockwell Automation is the global leader in autonomous technology for material handling inside manufacturing and warehouse facilities. With over 15 years of industry leading robotics expertise, 7 million hours of robotic run-time, OTTO autonomous mobile robots (AMRs) are trusted in mission-critical operations and processes. OTTO delivers results! Whether you're looking to increase operational efficiency, maximize floorspace, increase productivity, or reduce material handling costs - we can help! Unlock your factory's potential today!

In my role as an Account Manager at VisionNav Robotics, I led the sales and deployment of autonomous forklifts (AGV's / AMR's) in the manufacturing vertical. Trusted resource for companies exploring automation or optimizing operations for efficiency and safety. Collaborating with cross-functional teams to develop customized automation solutions to achieve desired outcome/ ROI.

(2 years 4 months) As a Regional Sales Manager at KION North America, I led the sales efforts for Linde Material Handling. Specializing in heavy-duty electric & hydrostatic forklifts, telematics, safety solutions, and autonomous AGV solutions. Managed the dealer network for the Great Lakes and Canada territories. Through strategic planning training and collaboration; my dealers realized increased Linde equipment sales and marketshare growth. Proud to have developed (5) dealers of excellence.

(2 years 4 months) As a Strategic Account Manager at QuickCable Corporation, I led the sales and development of our material handling and construction customers resulting in increased revenue and client satisfaction. Through deep relationships, and the ability to provide custom components as well as ensure critical component delivery to ensure production uptime.