Work experience

• Key Account Manager - Rare Diseases

  Experiencia biogen

  2022.01-2025.01

  (3 years)

  I lead the regional strategy for the identification and treatment of Spinal Muscular Atrophy (SMA) patients in Northern Spain, ensuring rapid and equitable access to innovative therapies. • Designed and implemented regional strategies to enhance patient identification and management for SMA. • Developed high-value projects to improve coordination across different healthcare levels (management, hospital pharmacy, and specialists), accelerating patient access to treatment. • Managed and strengthened key customer relationships to reinforce the regional positioning of upcoming rare disease launches. • Cross-functional collaboration, working closely with internal and external teams to drive the success of both commercial and healthcare strategies. • Internal networking and strategic partnerships, aligning efforts across departments to achieve market expansion and access objectives.
• Key Account Manager

  Biosimilars

  2021.01-2022.01

  (a year)

  Implementation of the commercial strategy in Northern Spain, focused on the hospital and healthcare management setting: • Negotiation and positioning of biosimilars in key hospital accounts, ensuring competitive access through public tenders, aligned with the healthcare strategies of the regional authorities. • Development of strategic relationships with key stakeholders (healthcaremanagers, hospital pharmacists, and specialists). • Competitive landscape analysis and regional adaptation of strategy to maximize access and growth opportunities. • Evaluation of public procurement strategies and anticipation of negotiation processes with regional administrations and payers.
• Area Business Manager

  Multiple Sclerosis

  2020.01-2021.01

  (a year)

  Commercial responsibilities in Northern Spain, driving growth in neurology units specialized in multiple sclerosis (MS) and contributing to the company’s national positioning. • Launch, design, and implementation of commercial strategies for the introduction of a new multiple sclerosis therapy, optimizing its positioning and adoption across the region. • Management and engagement of key stakeholders, involving them in national initiatives, which led to increased market share in the area and influenced strategy at the national level. • Coordination with internal and external teams, ensuring alignment across sales, access, and marketing strategies to maximize market impact. • Led the Biosimilars Unit as Key Account Manager in Northern Spain, spearheading access initiatives with healthcare management and hospital pharmacies to ensure optimal positioning and availability. • Fostered synergies between departments to enhance the implementation of strategic projects, enabling data-driven decision-making based on the needs of the healthcare environment.
• Medical Sales Representative

  grunenthal espana

  2018.01-2020.01

  (2 years)

  Responsible for the commercial execution of the national strategic plan within Rheumatology and Oncology units across Northern Spain, ensuring effective positioning and adoption of therapeutic solutions in the hospital setting. • Launch of Zurampic in the Rheumatology area, managing its clinical and commercial positioning in the assigned territory and facilitating its introduction in hospital environments. • Close collaboration with medical teams and key healthcare decision-makers, aligning clinical needs with the product’s value proposition to drive successful market adoption.
• Medical Sales Representative

  Ferrer

  2015.01-2018.01

  (3 years)

  Responsible for medical detailing in the areas of Cardiology, Internal Medicine and Dermatology across Northern Spain. • Successfully launched two pharmaceutical products, consistently exceeding the company’s sales and growth objectives. • Built and strengthened relationships with key healthcare professionals, driving product prescription and positioning in both hospital and outpatient settings.