Work experience

• Business Development Manager-Balkans/PV plants/storage

  Trinasolar

  2023.11-Current

  (2 years)

  Developed and executed growth strategies for solar projects in the residential and C&I. sectors. Led and motivated the team, identifying new market opportunities and partners. Managed key customer and partner relationships; analyzed market trends and competition. Designed innovative business models and negotiated projects in the RTB phase. Coordinated technical studies, ensured compliance with regulations, and optimized commercial strategies. Planned and monitored budgets; managed projects end-to-end, including marketing campaigns promoting solar energy.
• Sales Director

  SVIJET MASKICA d.o.o

  2022.10-2023.10

  (a year)

  Responsible for revenue, profitability, and cost control for 8–12 retail stores. Managed retail, wholesale, and online (web shop) operations. Led and coordinated a team of 50–70 employees. Organized and oversaw sales processes according to a web shop business model. Opened new and refurbished existing stores. Developed monthly and annual sales plans and executed them. Expanded wholesale channels and implemented measures to increase sales.
• PV Power Plant Specialist

  ENNA/PPD

  2021.07-2022.10

  (a year)

  Oversaw preparation of grid connection documentation and technical designs. Created customized offers based on client consumption; educated clients on PV systems. Managed the entire sales process from offer to commissioning. Provided project follow-up, site visits, and technical issue resolution. Educated energy communities on savings and renewable energy benefits. Negotiated electricity offtake agreements; coordinated with suppliers and installers. Managed installation scheduling, site preparation, and construction inspections.
• Team Leader, Solar Power Department

  E.ON

  2019.05-2021.07

  (2 years)

  Developed strategic concepts and sales channels for energy consulting (SMB & household). Achieved sales targets and implemented new sales channels. Coordinated and led teams of energy consultants, from recruitment to training and development. Communicated with internal and external partners to achieve business goals. Sourced new business partners and growth opportunities. Conducted regular follow-up, monitoring, and evaluation of team results.
• Zone Manager Croatia

  AVON COSMETICS

  2015.06-2021.06

  (6 years)

  Developed and implemented national direct sales strategies. Led and coordinated the sales team, assigned tasks, and monitored execution. Provided continuous staff training and ensured resources for success. Prepared sales analyses, monitored competition, and followed market trends. Developed new Unit Leaders and sales representatives. Delivered corporate trainings and implemented promotional campaigns. Monitored goal achievement and optimized sales effectiveness.
• Brand Manager, Croatia & Slovenia

  Levi’s®

  2013.01-2014.07

  (2 years)

  Managed retail and wholesale operations in both markets. Expanded wholesale network and opened retail stores. Launched new product lines; monitored multi-channel sales. Conducted brand business analysis, budgeting, pricing, and assortment planning. Maintained brand’s visual identity in cooperation with Levi’s® creative department. Managed import documentation and administrative support. Trained, motivated, and supervised staff; supported retail managers. Monitored competition and market trends to improve strategy.
• Brand & Sales Manager for Levis

  Sportina Group

  2012.01-2014.06

  (2 years)

  (2 years 6 months)
• Sales Manager

  STUDIO MOERNA & Club 5*

  2012.01-2012.12

  (a year)

  Managed the largest Croatian discount card program (CLUB5*) with over 1,000 partner locations. Negotiated partnerships with medium and large companies. Led a sales team of 30 employees, setting goals and monitoring performance.
• Retail Manager for Orsay Brand

  SPORTINA d.o.o

  2010.01-2012.01

  (2 years)

  Managed 18 Orsay stores nationwide. Collaborated with the German principal to implement business strategies and standards. Oversaw operations, HR, and sales; delivered reporting and controlling. Achieved sales targets; planned store openings and location selection. Provided coaching and training for sales improvement and VM standards.
• Retail Manager (Shoe Box)

  DEKATHLON d.o.o

  2008.01-2010.01

  (2 years)

  Managed 20 retail units with over 150 staff selling global footwear brands. Opened new locations, optimized sales processes, and maintained VM standards. Conducted team building and training programs. Handled financial and administrative retail management. Assisted in sales strategy creation, focusing on sales growth and profitability.
• Store Manager

  JEGER-STAR d.o.o.

  2008.01-2008.12

  (a year)

  Managed a fashion retail store with top brands (Diesel, Camper, Kickers, G-Star). Led the sales team, ensured high customer service standards. Oversaw inventory, VM, and brand presentation. Coordinated marketing activities and analyzed customer preferences.
• Store Manager

  NEW YORKER

  2006.09-2007.01

  (5 months)

  Managed store operations and a team of 30 employees. Handled sales organization, task assignment, scheduling, and goal setting. Prepared reports and sales analyses. Recruited and trained staff; improved merchandise presentation.

Educational experience

• Faculty of Commercial and Business Science

  International Business

Languages