Summary

Work experience

• Regional Marketing Manager

  Ruijie Networks

  2024.07-2025.01

  (7 months)

  ruijienetworks.com Oversaw marketing operations and strategy implementation across META and UK regions, including brand development, product launches, and event management. Reported directly to HQ in Beijing and travelled frequently across the Middle East and Africa. Directed full-scale regional marketing campaigns, managing P&L and annual business planning. Built strategic partnerships with distributors to strengthen local market presence. Managed KOL relations and regional social media planning. Delivered multiple high-profile exhibitions (GITEX, ISAF, Africa Tech Fest).
• Digital Consultant (Freelance)

  China Media Agency

  2020.03-2024.06

  (4 years)

  Provided digital strategy consulting and client management services with a focus on content creation, storytelling, and B2B development. Managed digital strategies and social content across international campaigns. Drove new business and upselling through agency partnerships. Built long-term relationships with clients, media, and KOLs.
• Head of Digital & Social Media

  Prestige Assets Finance Ltd

  2022.03-2022.12

  (10 months)

  Led branding and digital transformation across web, PPC, SEO, and social media. Oversaw rebranding initiatives, digital campaigns, and media outreach. Rebranded business across social and digital channels. Overhauled PPC and SEO performance; restructured website UX. Managed agency partnerships for paid media and national PR coverage. Improved ecommerce performance using AdWords and GA4 insights.
• Global Senior Public Relations Manager

  Huawei Technologies

  2019.07-2020.02

  (8 months)

  Key member of Huawei’s Corporate Communications Department, leading global PR and social media initiatives focused on Western markets and crisis management. Led Huawei’s Corporate KOL Programme, managing influencer relationships. Directed digital campaigns across TikTok and Instagram. Managed global image and communications during US-related crises. Built Western media and KOL networks to strengthen Huawei’s brand reputation.
• Associate Business Director

  Aiken Digital

  2018.03-2019.04

  (a year)

  Led Business Development and Marketing for a digital transformation agency specialising in web, app, and AI solutions. Managed 7 team members across China and Singapore. Designed GTM and social/digital strategies for B2B clients. Launched Aiken’s first overseas office in Singapore. Drove e-commerce and financial sector client acquisition and PR presence.
• Senior Digital Marketing Manager

  Omnicom Media Group

  2010.11-2017.05

  (7 years)

  omnicomgroup.com Managed high-value PPC, SEM, and SEO campaigns for multinational clients. Handled both execution and strategic direction for clients across China and APAC. Managed multi-million-dollar media budgets across top-tier brands (Accor, Unilever, Tencent, Fiat, Castrol). Led campaign strategy, reporting, and analytics across multiple platforms. Strengthened client retention through data-driven performance delivery. Multi million dollar P&L accountability
• PR Manager

  SMH International PR Consulting

  2009.08-2010.08

  (a year)

  smh-intl.com Managed PR campaigns promoting international food and agricultural brands in China and Hong Kong. Executed PR events and partnerships with hotels and retailers. Delivered media relations and campaign analysis for government clients. Supported brands such as Alaska Seafood, California Dairy, and Irish Food Board.
• Marketing Executive

  Heathway Medical Group

  2007.05-2008.11

  (2 years)

  healthwaymedical.com Supported the group’s expansion into China by leading local marketing and PR initiatives targeting expatriate communities.

Educational experience

• York St John University

  Leading Innovation and Change

  2012.06-2016.12

  (5 years)

  MA

Languages

Certificates