MARTY's Resume

MARTY

Interim Chief Commercial Officer

Male

Key Account Sales/Customer Representative/BD Manager

Live in Netherlands

Nationality

Interim Chief Commercial Officer
Braca Europe / Beugelsenmeer.nl
2025.11-Current
(9 months)
Braca Europe is a specialised distributor and wholesaler of Professional AV and collaboration solutions, representing leading international manufacturers including PTZOptics, Sabaj, Kindermann, KEM, Maxtrack and MyWall throughout the Benelux. Responsible for developing the commercial strategy and driving international business development within the Professional AV market. Leading the commercial transformation of the organisation by strengthening vendor relationships, expanding channel partnerships and identifying new growth opportunities. • Developed the commercial strategy and value proposition • Expanded reseller and system integrator network • Established new distribution partnerships • Conducted market intelligence and competitor analysis • Developed pricing and go-to-market strategies Responsible for commercial development of one of the leading online AV mounting solution specialists in the Netherlands.
Business Unit Manager AV & IT
De Rolf groep
2020.09-2025.09
(5 years)
De Rolf Groep is a leading Dutch provider of educational and professional learning solutions, combining learning content, digital tools, and audiovisual & IT hardware into integrated, future- proof environments. Held full commercial and operational responsibility for the AV & IT Hardware business unit, including P&L ownership, commercial strategy, product management and team leadership. Managed a multidisciplinary team of more than 40 professionals and was responsible for achieving business targets and strategic growth. Responsible for the Amsterdam office as location Manager. AV Manufacturers & Vendor Management (e.g. SMART, ViewSonic, i3 Connect, Logitech, etc.) Product Lifecycle Product launches& Go-to-market European tenders & Go-to-market Sales enablement
Business Unit Manager AV-Solutions
De Rolf Groep/ QLICT
2012.03-2020.08
(8 years)
Led the commercial and operational development of the AV Solutions business within De Rolf Group, focusing on consultancy, system integration, implementation, service and maintenance of interactive display solutions. Managed a team of approximately 20 FTE while driving commercial growth and operational excellence. Selected Achievements Managed commercial business units of up to 30+ employees Full P&L responsibility for multi-million euro business units Successfully won 8–14 European public tenders annually Built and managed strategic vendor partnerships Successfully launched multiple Professional AV portfolios Founded and successfully exited Display-On B.V. Developed several successful Professional AV e-commerce platforms Professional AV Experience LED Displays & LCD Displays & Interactive Displays Digital Signage Video Walls PTZ Cameras Mounting Systems Conferencing AV over IP Collaboration Solutions Control Systems Professional Cabling Training & Development (selection)
Managing Director | Owner
Display-On B.V.
2005.09-2012.02
(6 years)
Founded and successfully grew Display-On B.V. into a recognised AV solutions provider specialising in Digital Signage, Narrowcasting and Professional AV solutions for education, healthcare, government and corporate organisations. Successfully sold the majority of business activities to QLICT (De Rolf Group).
Sales Manager
Ducab Sales B.V.
2003.08-2005.06
(2 years)
Responsible for managing the team of account managers, the webshop, and various marketing and sales initiatives focused on the sale of audiovisual solutions. Also responsible for smooth handover of projects to planning and installation departments, including coordination of project management.
Marketing Manager
Koike Europe B.V.
2002.10-2003.07
(10 months)
Responsible for managing the team of account managers, the webshop, and various marketing and sales initiatives focused on the sale of audiovisual solutions. Also responsible for smooth handover of projects to planning and installation departments, including coordination of project management.
Account Manager
Ducab B.V.
2000.08-2002.07
(2 years)
Responsible for sales of audiovisual solutions to customers in SMEs, healthcare, government and education. Actively involved in advising on suitable solutions and maintaining long-term customer relationships across various sectors. References Available upon request