Work experience

• Director

  KIDS 2 Mexico & LATAM

  2024.03-Current

  (2 years)

  • Lead the commercial strategy for LATAM with Distributors in Central America, Chile, Argentina, Colombia, Peru, Brazil, Bolivia, Uruguay and Mexico. • Price Clubs leadership: Costco & SAMS • Annual budget of $50M MXN increasing profit by 5% GM
• Business Development Director

  iRobot Mexico

  2020.05-2024.03

  (4 years)

  • Key Accounts: Costco, AMAZON, Liverpool, Home Depot, Mercado Libre, DTC (official store) • Annual budget of $250M MXN, achieving 120%. • Market Leader with over 25% share in 4 consecutive years
• Sr. Sales Manager Mexico

  SUNBAY

  2017.05-2019.05

  (2 years)

  • Key Accounts: Walmart, Sams, Costco, Soriana, Chedraui, La Comer, HEB, PETCO, Amazon. • Managed an annual budget of $150M MXN, achieving 105%. • Achieved 56% net growth and +4% market share increase in snacks. • Improved Fill Rate from 76% to 99% across all retailers.
• Sales Leader for Consumer Business Unit

  VELCRO INDUSTRIES

  2014.01-2015.08

  (2 years)

  • Key Accounts: Wal-Mart, Home Depot, Office Max, Office Depot, Parisina, Auto Zone, Wholesalers and Distributors in LATAM (Chile, Colombia and Peru) • Annual Sales Budget: $15 M MXP Achievement: 140% • Improved the gross margin by 5% • Growth Sell in and Sell Out by 40% with key accounts in Mexican Retail. • New business development with distributors in LATAM.
• Senior Sales Manager

  SONY COMERCIO DE MEXICO

  2010.10-2013.07

  (3 years)

  • Key Accounts: Costco, City Club, Soriana, Comercial Mexicana & Chedraui. • Annual Sales Budget: $110 M USD Achievement: 98% • Budget in FY 2012 over $100 M USD with 95% achievement, 8% growth Sell In & 10% Sell Out. • KPI ś: Sell In, Sell Out, AR, Market Share, Display & Exhibition.
• Sales Manager

  SAMSUNG ELECTRONICS CORPORATIVO

  2006.02-2010.09

  (5 years)

  • Key Accounts: Liverpool, Palacio de Hierro, Sears, Sanborns and Best Buy. • Annual Sales Budget: $100 M USD Achievement: 102% • SKU increased by 25% in Department channel. • Achieved market share No. 1 in LCD. • Double digit growth every year since 2006.