Work experience

• Sales Manager

  ANKER INNOVATIONS BRAZIL LTDA.

  2025.04-Current

  (a year)

  Responsible for managing sales of electronic products for the brands: Anker (power banks, cables, chargers, hubs); soundcore (speakers, headphones, TWS); eufy (IoT products such as robotic vacuum cleaners, security cameras, smart locks); and projectors. • Definition and execution of commercial strategies (sell-in, sell-out, and partner investments/VPC), including forecast definition and control, and contract negotiations (SLAs, volumes, payment/credit terms, VPC, rebates) with retail partners and marketplaces. • Monitoring KPIs, analyzing profitability (P&L) by SKU, and delivering performance results and strategic insights (via GfK) to leadership. • Monitoring performance at the point of sale (POS) as well as digital media, including conversion metrics across the entire ecommerce journey. • Leading strategic partnerships with Amazon and Mercado Livre (MELI), including business plan management, commercial negotiations (margins, MDF, freight), and promotional campaigns (e.g., Prime Day, Black Friday, Double Dates). • Creating and executing Joint Business Plans (JBP) focused on sell-in/sell-out growth and market share expansion. • Managing demand planning, inventory levels, and purchase orders in coordination with the Supply Chain team, driving operational efficiency and preventing stock-outs. • Managing assortment and third-party (3P) pricing strategy (ex. Ads, DoD, coupons, affiliates, psj) optimizing competitiveness, Buy Box performance, and go-to-market strategies for product launches. • Responsible for logistics strategy (inbound/outbound) and for negotiating and contracting stakeholders such as Timbro Trading and distributors including Up2Tech and Allied. • Prospecting and managing national and regional B2B clients such as Vivo, Bemol, Fast Shop, Casas Bahia, Magazine Luiza, Sam’s Club, Carrefour, Miranda, Armazéns Paraíba, Ferreira Costa, Havan, Gazin, Fujioka, iPlace, among others. Strategic Results: • Achieved 9% market share in audio category through Amazon GMV. • Generated USD 1.1 million in the second half of FY25 for retail partners/POS including Fast Shop, Vivo and Bemol. • Reached GMV: USD 5.9 million per year in sales within the audio and accessories category.
• Head of Sales and New Business Development

  GIIR DO BRASIL LTDA. (HSAd Brazil)

  2019.01-2024.12

  (6 years)

  Head of Sales and New Business Development | 01/2022 – 12/2024 Key Account Manager and New Business Development | 01/2019 – 12/2021 • Managed B2B, B2C, and Go-To-Market marketing departments for LG Electronics subsidiaries across Latin America, leveraging channels such as brick-and-mortar retail, OOH, and online platforms including social media and e-commerce (D2C). • Led strategic planning and budget control, including contract negotiations (SLAs, pricing, commercial terms) and billing for digital and offline retail campaigns. • Oversaw product management, tracking product life cycles across different markets, including the development of commercial and marketing strategies and optimization of product flooring. • Developed strategic briefings and presentations for Board members and C-level executives, including KPI analysis and performance insights. • Led a multidisciplinary team of 30 professionals, including training and development initiatives to achieve strategic results across multiple product lines, such as home appliances, consumer electronics, mobile, and B2B solutions (ID, Signage, HVAC, etc.). • Implemented and managed digital and technology tools such as Asana, Runrun.it, MKPlace (SaaS), Bitly, Sprinklr, Socialbakers, Google Analytics 360, Screaming Frog SEO, Figma, and programming technologies including CSS3, HTML5, and JavaScript, supporting digital platforms and management processes. • Prospected and managed B2B clients, leading special projects. Strategic Results: • Achieved a 62% sales increase in 2023 through the LG Display OLED Zone project across 20 Fast Shop stores, generating USD 645,000 per year. • Acquired and managed the LG.com e-commerce (D2C), generating GMV of USD 20 million per year, since 2021. • Delivered 38% growth in Extra Fee revenue in 2020 through optimized digital campaigns. • Increased Extra Fee revenue by 21% in 2019 by expanding online and offline campaigns. • Acquired and managed B2B social media channels for LG Electronics LATAM (LinkedIn), generating USD 22,000 per year, in addition to online store monitoring and management projects totaling over USD 200,000 per year in incremental revenue. • Awarded the POPAI Gold Trophy (2019 and 2020) for excellence in point-of-sale (POS) strategy projects (Best Display).
• Business Development, Sales & Foreign Trade Manager

  LG International Do Brasil Ltda

  2012.02-2019.01

  (7 years)

  Business Development, Sales & Foreign Trade Manager | 09/2013 – 01/2019 Commercial and Foreign Trade Coordinator | 08/2012 – 08/2013 Sales Analyst | 02/2012 – 07/2012 Business development, market analysis, and product management (HE, MC, H&A, RAC, and IT), optimizing import and export offerings across multiple sectors including petrochemicals, Agrotech (IoT), commodities, and telecommunications. • Managed S&OP and door-to-door import operations for LG Electronics Brazil (Manaus and Taubaté plants), including LCD-TFT modules, panels (TVs, notebooks, monitors), notebook and mobile accessories, Optical Disk Drives (ODD), washing machines (WM), and R410a refrigerant gas. • Negotiated contracts and sales (pricing, Incoterms, lead times, payment terms) and managed relationships with suppliers and government authorities (MAPA, RFB, ANVISA, IBAMA, among others). • Responsible for pricing based on fiscal classification (HS/NCM codes) and the full tax structure (Import Duty, IPI, PIS, COFINS, ICMS). • Experience with special customs regimes (Drawback, DAC, BARTER) and tax incentive programs (FUNDAP, PROEMPREGOS, Manaus Free Trade Zone). • Participated in the implementation of the Authorized Economic Operator (AEO/OEA) Program at LG Electronics Brazil in 2015. • Coordinated operational teams focused on the issuance and control of shipping and trade documents (Bills of Lading, AWBs, CRTs, Commercial Invoices, Packing Lists, Certificates of Origin, Import Licenses, Import Declarations, among others). • Prospected and managed B2B clients such as Panasonic Brazil, Lenovo, Electrolux, Canadian Solar, Embraer, LG Electronics Brazil, Ortobom, Probel, Herval, Ecoflex, Philco Britânia, Metalfrio (Colombia), Positivo S/A, Flextronics (OEM), among others. • Led teams with a strong focus on training and development to maximize operational and sales performance. Strategic Results: • Increased sales volume of the Petrochemical Division by 40% in 2013, reaching USD 28 million per year. • Developed the Panasonic Brazil account, exporting R600 refrigerant gas, generating USD 600,000 per year in additional revenue from 2016 onward. • Implemented a VMI service via a Miami warehouse (CEVA), exporting Optical Disk Drives to Lenovo and generating USD 3.9 million per year (2014–2016). • Supplied R410a refrigerant gas to LG Electronics Brazil with on-site storage tank installation, generating USD 1.8 million per year (2014–2018). • Increased revenue through VMI services via Universal Armazéns Gerais for notebook accessories, resulting in USD 800,000 per year (2014–2018). • Managed a VMI portfolio via Aurora EADI and Universal Armazéns Gerais for LCD panels and modules, supporting operations at the Manaus and Taubaté plants and achieving an average annual business volume of USD 265 million (2012–2017).
• Financial Analyst (Foreign Trade Division)

  MCLANE DO BRASIL LTDA.

  2010.11-2011.10

  (a year)
• Import and Export Analyst

  Honda Trading

  2009.11-2010.05

  (7 months)
• Financial Analyst

  MINERAÇÃO BURITIRAMA S.A.

  2008.03-2009.11

  (2 years)
• Junior Foreign Trade Analyst

  MAEDA S.A. AGROINDUSTRIAL

  2006.09-2008.03

  (2 years)
• Import Analyst

  METALÚRGICA S.A.

  2005.07-2005.08

  (2 months)
• Trainee (International Logistics)

  ALSTOM

  2004.04-2005.07

  (a year)
• Trainee (Foreign Trade)

  COIMEX TRADING LTDA.

  2002.07-2003.08

  (a year)

Educational experience

• UNICID-Universidade Cidade de São Paulo

  Bachelor’s Degree in Accounting

  2020.01-2021.01

  (a year)
• USP - Universidade de São Paulo

  MBA in Project Management
• FAAP - Fundação Armando Alvares Penteado

  Postgraduate Degree in Foreign Trade
• FAAP - Fundação Armando Alvares Penteado

  Bachelor’s Degree in Business Administration

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