Work experience

• Game economy professional lead

  Playtika (United studio)

  2026.08-Current

  (a month)

  Serve as the senior professional authority for economists across the studio, providing strategic direction, mentorship, and best-practice frameworks. Guide and support economists across multiple games, driving consistency in economic design, monetization, and data-driven decision-making. Lead the economic strategy and optimization of Best Fiends, focusing on player retention and improving key business metrics.
• Single Game economy and pricing manager

  Playtika (Best fiends)

  2024.05-2026.07

  (2 years)

  Pricing Strategy & Packaging: Defined and led comprehensive pricing and sales strategies, developing scalable frameworks to optimize product packaging, maximize long-term revenue, and drive user engagement- Increased ARPPU by 4% driven by strategic pricing optimization. Designed Managed A/B testing to optimize features and improve business kpi's, using data insights to guide key decisions Design and implementation of economic changes, including the development and strategic pricing of new in-game currencies Architected advanced revenue and macro-economy simulation models leveraging AI, forecasting user behavior and price elasticity to evaluate growth vs. margin trade-offs with high precision. Led the end-to-end economic planning and optimization of key features, utilizing data-driven financial simulations to design high-impact monetization mechanics and maximize revenue generation without compromising user engagement.
• chief economist

  IDF Housing Directorate

  2018.10-2023.09

  (5 years)

  The IDF Housing Directorate is a military unit whose role is to plan, finance and develop residential real estate projects for army officers. In my position, I am primarily responsible for: Performing market analysis, pricing, and due diligence for real estate projects across Israel, which result in Go/No Go decisions Controlling and managing 500 M NIS
• Freelance Event Producer

  --

  2017.10-2022.08

  (5 years)

  Initiated, managed, and executed music events, festivals, and High School Prom's parties with annual turnovers of up to 3 million NIS. Developed marketing strategies, created marketing schedules, and executed online promotion and sales.

Projects

• online social networks fully priced in the Israeli capital market

  2021.01-2023.01

  (2 years)

Educational experience

• Open University of Israel

  MBA, finance

  2018.01-2020.07

  (3 years)
• Ben gurion university

  Bachelor's degree in economics and business administration

  2014.01-2017.06

  (3 years)
• Bar Ilan University

Languages