Work experience

• Retail Account Director

  Cheil Worldwide (Samsung Group)

  2024.04-Current

  (a year)
• Senior Retail Manager

  Research In Motion

  2017.02-Current

  (9 years)

  7 years 5 months
• Senior Channel Marketing Manager

  Cheil Worldwide (Samsung Group)

  2012.01-2015.09

  (4 years)

  (3 years 9 months) Responsible for developing and implementing marketing programs and activities designed to drive the demand for Distributions Partners and sell through programs/activities in Italian Key National Retailers. • Marketing lead for Retail and Distribution partners e.g. BrightStar, Ingram, Esprinet, TechData; MediaMarket, UniEuro, Mondadori, Euronics, Expert, Auchan, Coop, Esselunga • Marketing Lead for E-tailers: Amazon, E-price, Retailers on-line web site • Marketing lead for BTL and trade marketing activities in the retail space (POS materials, in-store promotion, guerrilla/street/demand generation activities, sales incentive, consumer and BTC events) working closely with UK brand teams to ensure best business results and maximum synergies through local activities and HQ direction. • Marketing Lead for H3G carrier managing relationship, ATL and BTL campaign. • Maketing Lead for Accessories channel developing co-mking plan and special bundle promo cross channel. • Go to market lead for specific product launch working closely with HQ department in London. • Responsibility for the achievement of financial (e.g. revenue, sell-th/sell.out) and business targets programs effectiveness (ROI ,market share, categoryleadership), for the complete portfolio with quarterly budget allocation • Work with partners to develop, communicate and implement jointly agreed Marketing objectives, strategies, plans, program in support of the strategic business plan – leveraging all elements of the marketing mix in the consumer and BTB area. • Planning, coordinating, integrating and aligning indirect channel activities with carrier marketing team, business Units and sales team. 职位:Channel Marketing Manager - Italy
• Channel Marketing Manager

  Telecom

  2010.11-2011.12

  (a year)

  (1 year 2 months)
• Jr Product Manager & ADV Consultant - Mobile

  Motorola Mobility

  2006.09-2008.04

  (2 years)

  2 years 10 months (1 year 8 months) • Work with agencies on the launch of new products - Edit and prepare lay-out of marketing brochures and POP materials. - Advertising and product promotions - Sponsorship and Co-marketing activities - Support on the ATL campaigns (tv and printed campaign) - Manage BTL campaign (guerrilla, OOH....) with the responsibility of the all budget • Met with customers and partners, including presenting on products • Produce weekly and monthly reports relating to the development of the relevant markets with significant information for sales analysis and forecast (GFK dates). • Performance-analysis, identification of key business issues, trends and indicators and recommendation of critical business solutions. • Capture and analyse customer requirements and industry trends • Key contact with dealers and distributors by answering daily queries, processing orders and issuing the necessary export and shipping documentation.
• Jr Product Manager - Accessories

  Motorola Mobility

  2005.07-2006.09

  (a year)

  (1 year 3 months)

Educational experience

• universita cattolica del sacro cuore

  Master, Master in Marketing Management

  2004.01-2005.01

  (a year)
• universita cattolica del sacro cuore

  Economy and Commerce

  1999.01-2004.01

  (5 years)
• Liceo Scientifico

Certificates