(3 years 6 months) 1. Key Account Development and Management Formulated and guided the implementation of key account development strategies in the APAC region, identifying and expanding potential key clients. Supervised and maintained long-term partnerships with major clients such as Moontoon and NetEase. Directed the team in analyzing client needs and providing efficient, customized solutions. Ensured client satisfaction and stable business growth. Reviewed and approved weekly and monthly reports, ensuring the accuracy and transparency of information. Oversaw the preparation and submission of quarterly contracts and invoices, ensuring timely delivery and compliance with client requirements. 2. KOL/KOC Recruitment and Management Developed and supervised KOL/KOC recruitment and management strategies. Guided the team in selecting and nurturing KOLs/KOCs aligned with brand positioning via platforms like TikTok and YouTube to boost product awareness. Oversaw large-scale recruitment of Vietnamese KOCs to promote Mobile Legends Bang Bang. Managed and monitored the establishment of MCNs and the daily operations and performance of KOLs. 3. Project Follow-up and Reporting Coordinated and supervised the progress of KOL marketing projects, including market research, video content review and approval, and case analysis. Directed the team to submit detailed project progress reports on time, ensuring clients were informed of project developments in real-time.