Work experience

• consultant - medico-marketing

  Ximco pharmaceutical marketing group

  2021.04-2023.06

  (2 years)

  Ximco invites me to take the responsibility of their MedicoMarketing division; with my main focus at digital marketing and innovative solutions. I am now conducting all marketing activities including digital marketing for Ximco, itself and also for 4 pharmaceutical companies. These 4 companies have out-sourced their marketing & sales planning and activities to Ximco. I am building the teams for sales, and digital marketing. I use all the team as the idea team. The team for design of website is conducted by Art consultant of Ximco.
• Strategic development director

  Nano Darou Group/ Nano Daru pharmaceutical company

  2021.01-2021.03

  (3 months)

  I was added to this group consisting of 2 companies, one developing and manufacturing advanced medications based on modern drug delivery systems and the other company, exporting the products to a few countries, open to Iranian products. This start-up company has reached the commercial level and invited me to join them and build their image as a reliable pharmaceutical company with advanced products and prepare the basis for optimized marketing of their premium products. I conducted the preparation of digital infrastructure, planned pre-launch and launch of pipeline and new products, defined strategies for the market operation and well-organized their current medico-marketing activities.
• Medical advisor

  Cobel Group/Dr. Abidi pharmaceutical company

  2018.04-2020.12

  (3 years)

  on psychiatry line of products and I contributed so much to the re-launch of an antidepressant medication which became the market leader in the molecule line due to our team work beside my high experience in medico-marketing planning and implement. After one year I was requested to switch to a brand-new division at company, to define the task list, organizational chart, and the whole need: for Medical Information division. At Medical Information all medical activities of company on website and digital media are planned, prepared and, if coming from business units, revised by me in terms of text content, compliance and being impressive.
• Marketing manager

  MediLink group (London, UK)/Madad Nick Teb Ltd. Co.

  2015.07-2018.03

  (3 years)

  for Cardiac Rhythm Management division/AF (Abbott) Our team achieved 10% more sales during the first year while my professional communication ended to the augmented relation with scientific societies and KoLs and made it much easier to increase our market share, at difficult economic conditions. My main success there, was that we shifted from a company providing economic, cheap products to a company with premium solutions for the doctors and hospitals.
• Business unit manager - Mechanical Circulatory Support products(abbott)

  Iran Behdasht Ltd. Co.

  2014.12-2015.06

  (7 months)

  I was successful to launch this hard business line which was not moving forward for 2 years despite having all permits/approvals. By my close follow-up with KoLs 2 devices (HeartMate II) were implanted successfully for the first time in Iran.
• Country manager - Iran

  Biotronik SE & Co. KG

  2007.06-2014.11

  (7 years)

  I supervised all functions of this European company, such as preparing business plans and action plans accordingly, monitoring the implementation of the plans, being agile toward strategic changes in country and region, and leading a team consisting of 3 different distributors. I was responsible for all business divisions including Cardiac Rhythm Management, Cardiac electrophysiology and cardiovascular intervention. During this period of time we made a highly reliable network of distributors, finalized all regulatory procedures which was not completed previously, launched peripheral vascular product line, re-start the Cardiac Rhythm Management product line and achieved good results in sales after a period of zero sales.
• Share-holder and Chief Executive Officer

  B. Novin Behdasht Co.

  2003.04-2008.06

  (5 years)

  Mainly focused on Wound Care products (Molnlycke Health Care, Sweden) and Cardiac interventional products (Eucatech Co. Germany). We were successful tobe the exclusive agent of Molnlycke Health Care Co. one the giants of Wound Care products in the world. We launched the advanced products of Molnlycke in Iran for the first time with very successful results at the sales of Silicone dressings. Also, we made the highest sales of coronary products of Eucatech not only in Iran but also at the Middle East during this period of time. Meanwhile working at Novin Behdasht, I was the consultant to Jahan Gostaresh T. Co. for their Cardiac Rhythm Management division of Boston Scientific Inc. (USA) in Iran (Feb. 2006-Feb. 2007). I conducted all their procedure from regulatory affairs to meeting KoLs, trained their new-hired staff, and planned for the launch of their products at the market.
• Sales manager of ophthalmology division

  AMICO Co.

  2002.02-2003.04

  (a year)

  Dealing with nearly whole range of consumable products and diagnostic and therapeutic equipment. I comprehend the market very soon; the different attitude of ophthalmologists was highly considered in my plans. I made all main links with KoLs and was successful to be trained on all product lines. I left the company while I made a motivated team of two staff (one consumable, one forequipment) who continue the sales, successfully.
• CRM manager

  Iran Behdasht Co.

  1997.11-2002.02

  (4 years)

  • Clinical training manager (2 years) • Manager of Cardiac Rhythm Management division (Medtronic, USA) Dealing with cardiac pacemakers, Implantable Cardioverter Defibrillators (ICDs) and cardiac electrophysiology, and external defibrillators, equipment and accessories
• Marketing and sales specialist

  OlyaSky Co.

  1997.05-1997.09

  (5 months)

  For surface-EMG and motion analysis equipment Teaching

Educational experience

• Tehran University of Medical Sciences

  Doctor

  1988.01-1995.03

  (7 years)

  Farsi language - native

Languages