Jose Luis Guerra

MaleRegional Sales Manager/SupervisorLive in MexicoNationality
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Work experience

  • Regional Sales Manager - LATAM

    ZIV
    2024.01-Current(2 years)
    (2 años 1 mes) Regional Sales Manager at ZIV for Latin America, with deep knowledge of the regional energy market including transmission and distribution companies, EPCs, and system integrators. Experienced in channel development, public tenders, turnkey projects, and market expansion strategies. - Directed sales planning and execution across multiple LATAM countries. - Managed tendering processes and secured strategic contracts with utilities - Expanded distributor networks, entering new markets and segments. - Designed regional sales plans aligned with corporate objectives. - Represented ZIV at major technical trade shows (Concapan, FISE, Cigré,ExpoEléctrica, etc.) Key Achievements: - Exceeded LATAM annual sales target by a wide margin in 2024. - Established strong commercial relationships with key distributors in Chile, Argentina, Dominican Republic, Colombia and Perú. - Development of Homologation Process with CFE-LAPEM, México.
  • Sales Country Manager

    GRUPO BADESA
    2018.10-2023.12(5 years)
    octubre de 2018 - diciembre de 2023 (5 años 3 meses) - Led sales department, systems and services across industrial and infrastructure markets, driving strategy and execution with a team of 7 regional managers, 40 sales executives, and 8 technical specialists - Built long-term customer relationships and identified new business opportunities. - Developed annual sales plans, budgets, and KPI's in alignment with market trends and corporate vision. - Spearheaded MKT initiatives, creating value-driven proposals tailored to system integrators and OEMs. - Digital marketing strategy: branding, e-commerce, web design, social media presence, digital prospecting, and technical tools (e.g., cross-referenceplatforms). Key Achievements: - Delivered consistent sales growth year-over-year: 2019: +10.9% vs. 2018 2020: +2.56% vs. 2019 (pandemic) 2021: +12.01% vs. 2020 2022: +15% (forecast vs. 2021) - Successfully aligned commercial execution with strategic vision, enhancing customer satisfaction and long-term value creation - Sustainable growth every year
  • Regional Sales Manager

    ABB
    2015.08-2018.09(3 years)
    de 2015 - septiembre de 2018 (3 años 2 meses) +Responsible for sales in Bajío region (México) through the development of distribution channels. Sold products, systems and services across high, medium and low voltage segments, focusing on volume, mix and profitability targets for assigned business units / product groups. - Increased sales through strategic development of distribution channels - Managed strategies to increase participation in high volume projects + Achievements: - Met sales targets with regional distribution channels every quarter ($12.5MUSD 2018) - Contributed to national sales targets by developing a National Key Account.
  • Area Sales Manager

    S&C Electric Company
    2013.08-2015.08(2 years)
    agosto de 2013 - agosto de 2015 (2 años 1 mes) +Responsible for Sales in Bajío & Western México regions through the development of Distribution Channels. Selling of medium-voltage electrical devices to customers, focusing on volume and profitability targets for assigned product groups. - Increased sales through the growth ans management of Distribution Channels - Developed strategies by working directly with CFE (the National Utility) and high power consumption industries. + Achievements: - Consistently met targets with regional distribution channels all quarters every year ($5MUSD 2015) - Training to CFE technicians and middle management, achieving specification of S&C products . Educación

Educational experience

  • universidad autonoma de queretaro

    Master of Business Administration - MBA, Finance
  • tecnologico de monterrey

    ingeniero en electronica y comunicaciones
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