Responsible for Mass Merchant channel sales. Achieved 52% growth from July 2022 to December 2023. Increased market share by over 40%. Developed the Hi-Tech and big inches strategy. Achieved 116% of the margin plan. Awarded MG Supplier of the Year 2023.

Led retail sales. Opened new strategic clients, including Chedraui and Suburbia. Managed national and import sales. Launched new product categories, expanding the portfolio. Oversaw P&L management to ensure profitability.

Managed key accounts including Elektra, Famsa, Grupo Soriana,Chedraui, City Fresko, HEB, Grupo Office Depot, Home Depot RAC, andAmazon. Led a team of 5 KAMs, 2 assistants, and 2 interns. Reached 101% performance, with 14% growth and 118% COI.

Managed key accounts like Best Buy, Sams, Costco, and Price Smart. Opened new clients such as City Club, Soriana, and RadioShack, expanding distribution. Achieved 400% growth at Best Buy over 4 years. Delivered consistent double-digit growth in the club channel.

Planned and executed “Back to School,” “Buen Fin,” and “Holiday” seasons for computing. Created and implemented the “Seasonal Videojuega” event to enhance customer experience. Launched innovative products like Playtab Kid and Bafle, boosting competitiveness. Analyzed and managed Retail Link for better decision-making. Named Buyer of the Year (2011).