• Responsible for Eaton 3-Phase Uninterruptible Power Supply (UPS) offerings under Critical Power Solution (CPS) division. • Penetrating new business space by creating demand and awareness in the cold market segments. • Responds to functional and technical elements of customer enquiries, RFIs/RFPs, ITTs and comply with bid review process • Ensure customer requirements are addressed and communicated, including inquiries, contracts, orders, and amendments. • Negotiates and closes sales by agreeing terms and conditions to meet both customer and company needs. • Responsible for representing the UPS product/service to customers through the development and delivery of technical presentations, product demonstrations and training; and at field events such as seminars, conferences, exhibitions etc: • Provide detailed and accurate sales forecasting in CRM tool (Salesforce) • Acts as the ‘Voice of the Customer’ for UPS business within the company; conveying customer requirements and needs internally to UPS Operation, Service, Finance, Hardware/Service Sales teams and with external suppliers; and works closely with these teams/suppliers to deliver solutions to exceed customers’ needs and requirements. • Collaborate and liaise with marketing, product, and operations teams for seamless solution delivery and provide feedback on market trends and customer needs. • Forward upselling and cross-selling opportunities such as busduct system, transformer, MV switchgear to the sales team. • Leverage all other EATON team members to surround the customer and increase EATON’s share of wallet. • Maintain a cooperative working relationship with all other Eaton departments, focusing on providing a high level of customer satisfaction both internally and externally. Achievement: • Business growth: o Y2025 YOY Growth of +67% vs Y2024 o Y2024 YOY Growth of +16% vs Y2023 • Key Channel and segment growth: o Penetrating of new market segments. o Securing new market segment projects through creating of brand awareness, unique value proposition and analyse of competitive landscape.

(4 Years 9 months) , Indonesia, Thailand) • Responsible of PSM portfolio comprising of Power Safety (LBS, MTS,ATS, ATS Bypass) and Power monitoring solution (Digiware multi circuit monitoring) with domestic and international key accounts (Indonesia & Thailand) • The International Sales Manager has the responsibility to develop and coordinate sales of Socomec product solutions in Singapore, in collaboration with the local distributor, panel builders, contractors and/or directly to End-users. • Responsible for improving the sales performance by following direct key accounts such as Distributors, System integrators, Panel Builder, OEMs and End-User • Provide detailed and accurate sales forecasting in CRM tool (Salesforce) • Leads creation by conducting cold calls, visits follow by presentations. • Bring added value to our distributors regarding prescription actions toward consultants. • To perform business review with accordance with the market change for short/mid/long terms. • Identify new opportunities & develop new prospects and create lead generation. • Involvement in project strategy such as risk management, commercial terms, technical compliance, price negotiations, production and supply chain. Achievements: 1. Business growth: • Y2019 YOY Growth of +16% vs Y2018 • Y2020 YOY Growth of +35% vs Y2019 • Y2021 YOY Growth of +25% vs Y2020 2. Key Channel and segment growth: • Penetrating of internation key accounts (Panel Builders) in Singapore • Securing key segment Datacentre through busduct systems application (STT Sandman, Facebook, DSTA) • Securing of key Datacentre projects in Indonesia & Thailand 3. Key Project References: • STT Loyang ($2.9msgd) • Facebook ($2.1msgd) • DSTA ($1.7msgd) • Outram Community Hospital ($700ksgd)

(1 Year 4 months) • Responsible busduct systems, transformer and LED lightings solution. • Identify and qualify opportunities with existing and potential new customers and execute sales strategies to promote solution upgrading and cross selling solutions (Busduct system,transformer, lightings, switchboard servicing) • Develop sales techniques, tools and processes to improve sales hit rate and improve customer relationship. • Provide detailed and accurate sales forecasting. • Implement service strategy through installed-base coverage directly and through various channels. • Drive and participate in all sales activities including pre-bid reviews, risk management, bid preparation, costing reviews. • Manage key customer relationships and participate in closing strategic opportunities. • Work closely with the operating teams and internal stakeholders. • Supervise and ensure a proper sales-to-project handover of secure orders. Achievements: 1. Key Project References: • Lucky Plaza Busduct System ($1.3msgd) • One KM Mall ($700ksgd) • SGX Centre ($750ksgd)

(5 Years 9 months) Lim Kim Hai Electrical Co (S) Pte Ltd • Business development of new potential end user customers in new Hospitality & Commercial (H&C) sector. • Building strong business relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. • Assist in key solution specification works to target key accounts, e.g. Contactors and B2B end users. • Collects relevant customer information for the RFI/RFP/RFQ and prepares documents for customer implementation to ensure proper operational handover. • Analysis market trends and implement of marketing and action plans to overcome competition. • Manage sales forecast and project pipeline of new and existing business opportunities. • Work extensively with key brand partners (e.g., ERCO, Philips, ABB,Schneider etc.) • Achieve sales target and follow up with customer on payment collections. Achievements: 1. Business growth: • 2012 YOY Growth of +40% vs 2011 • 2013 YOY Growth of +35% vs 2012 • 2014 YOY Growth of +25% vs 2013 2. Channel and segment growth: • Develop 81 accounts from Y2011 to 2017 • Conversion into 12 Key accounts (min $100k per year revenue) 3. Key Project References: • Garden by the bay ($1.6msgd) • IKEA Alexandra & Tampines ($1.1msgd) • Far East Plaza ($700ksgd) • Tan Tock Seng Hospital ($900ksgd) • Republic Plaza ($1.2ksgd)

• Manage 8 key channel distributions locally. • Develops, coordinates and implements account plans for the Key Accounts across segments (Channels,distributors, retailers). This plan includes lighting solution offer, pricing, branding issues, necessary KA documentation, supporting resources (e.g.Segment/Product Management) and supply chain issues. • Management to achieve plan results, ensuring adequate information sharing and KA database management. • Has direct accountability for Sales, Margin and Customer Satisfaction (in managing/supporting the network of thesegment managers) towards the category KA’s. • Play major role in changing the local market orientation from a “price oriented” market to “quality oriented” market by promoting high quality technological, energy efficient & LED driven concepts. • Market analysis and implementation of business plans.

(1 Year 8 months) • Responsible for new business of LED Lighting. • To be resourceful in identifying and generating new business for the company. • Gather market information to ensure in meeting pre-determined targets. • Market analysis and implementation of business plans. • To conduct cold calls and cold door visits. • Responsible for coordinating tender/business proposals and technical presentations as per customer requirements. • To attend sales enquiry, generating sales quotation and presentation to clients. • Pre-sales preparation, sales presentations, negotiation of sales contracts, conversion of prospects to customers and after-sales service. • Providing excellent pre-and-post customer services and support. • Responsible for processing sales orders and documentation. Achievements: 1. Key Project References: