Responsibilities: Led sales operations for the Distribution Business model of Guatemala, El Salvador, Costa Rica and Panama. Development and implementation of commercial and marketing year-round business plan for diverse sales channels ensuring alignment with market-specific goals. Manage budget to maximize brand investment and profitability. P&L responsibility from FOB to Retail Price Conducted deep market analyses, including surveys and competitive benchmarking, to take strategic decisions. Maintained optimal stock levels through PSI metrics and forecasting Enhance commercial and marketing action to increase quality of lead generation.

Responsibilities: Accountable for the Distribution Business model of Guatemala, Honduras, Nicaragua, El Salvador and Costa Rica. Development of commercial and marketing year-round plans according to dealers, retail chains and special projects. Implementation of Marketing Strategy according to each category. Trade Marketing execution to leverage Bajaj visibility within Retail Chains. Customer and competitors understanding. Responsible for the P&L of each model for every country. Manage budget generation and usage to ensure monthly the implementation of monthly marketing and commercial initiatives. Follow up of operation of the Distributor: logistic process, order placement, payment, production, export dispatch and arrivals. Panasonic de Mexico (Mexico)

Responsibilities: Responsible of the Room Air Conditioner category for customers nationwide. Accountable of the Sales Objective and the Profitability of the category. Responsible for opening new customers. Develop a Go-To-Market strategy to reach new customers. Negotiate with current customers the introduction of new products.