Work experience

• Business Director

  DACH – First Impression

  2021.01-Current

  (5 years)

  Leading international expansion across the DACH region with a strong network in retail, automotive, and hospitality. Building the market from scratch. Co-initiated B-Corp certification and built ESG programs. Achieved consistent annual revenue growth of 15%. Confidant to the team, board, partners and clients.
• International Key Account Manager

  Daelmans Banket

  2018.01-2021.01

  (3 years)

  Pioneered and grew existing contracts across DACH and Nordic regions and introduced sustainable product lines. Developed successful partnerships with key accounts and private- label clients from scratch. Led the leadership team on internal growth and cooperation, and oversaw product development as well as market launches and was the lead for the main fairs.
• Sales Manager DACH

  Mutsy B.V., Goirle

  2013.01-2018.01

  (5 years)

  Responsible for sales, marketing, and team coordination across the DACH region. Drove annual revenue growth through product innovation and market strategy. Initiated and executed co-branding projects with SMART and Mercedes-Benz.
• marketing sales

  Independent Entrepreneur (Marketing & Sales, NL–DE)

  2012.01-2013.01

  (a year)

  Advised companies on market entry strategies between the Netherlands and Germany. Developed websites and e-commerce platforms.
• Sales Manager

  grizzly marketing gmbh, dusseldorf (d)

  2009.01-2012.01

  (3 years)

  Started the German subsidiary for Grizzly and build the market from scratch. Advised SMEs and international clients on smart online marketing strategies, SEO only.
• Country Manager Benelux & UK

  markus t. gmbh, gutersloh (d)

  2002.01-2008.01

  (6 years)

  • Market introduction of a new eyewear brand in the Benelux • UK market entry in 2004 • Developed and executed the sales and marketing strategy • Year-on-year revenue growth • Increased brand visibility in various media through partners and celebrities • Co-founder of the Hall of Frame optical trade fair

Educational experience

• hogeschool 's-hertogenbosch

  Business & Languages (IBL-coop)

  1997.01-2001.01

  (4 years)

Languages