Work experience

• Channel Marketing Specialist

  FJ DYNAMICS CO., LTD.

  2023.07-Current

  (2 years)

  - KOL & PR Resources Integration • Built a pool of over 120 niche KOLs, establishing deep collaboration with 10 of them. • Collaborated with 100 industry-specific media outlets, securing in-depth partnerships with 4 of them. • Targeted Spanish-speaking markets through KOL and PR synergy, increasing campaign conversion rates by 20% and enhancing brand influence in the industry by 35%. Reduced KOL collaboration costs by 15%, shortened PR content dissemination cycles by 30%, and improved ROI by 25%. - Social Media Management & Content Operations • Created Spanish-language social media accounts (Facebook and Instagram) from scratch, achieving an engagement rate of 3.14%. Grew followers to 5,583 (Facebook) and 602 (IG), with total exposure reaching over 140.3k (FB) and 25.3k (IG), covering an audience of over 150k users. • Planned, published, and optimized content tailored to regional market needs, creating localized visual and written materials that increased content engagement rates by 15%. - Market Promotion Strategy Development & Execution • Developed market promotion goals and strategies for Spanish-speaking countries such as Spain, Mexico, and Latin America based on allocated budgets. • Collaborated with local distributors to conduct joint marketing campaigns such as webinars, end-user case studies, exhibitions, and offline demo shows. - Channel Enablement & Brand Management • Communicated brand policies to sales teams, tracked material feedback and budget utilization, and maintained market records. • Coordinated cross-departmental efforts to produce brand policy manuals, co-marketing case studies, and brand VIS guidelines, enhancing channel marketing capabilities. • Developed, edited, and maintained Spanish-language marketing materials, including product manuals, official web pages, posters, and videos, to support global marketing campaigns. • Improved distributors’ marketing capabilities by 20% through brand policy manuals and co-marketing case studies. Successfully supported five exhibitions, planned one webinar, completed five end-user case studies, and generated over 500+ potential customer leads.
• Webinar Lead Organizer

  Mexico Webinar

  2024.07-2024.08

  (2 months)

  • Developed budget plans, webinar themes, and actionable task deliverables. • Executed multi-channel promotions (social media, KOL collaborations), achieving 210k impressions, 151k reach, and a 4.8% conversion rate. • Hosted the webinar with 97 registrants, a 52% attendance rate, and 72.8% satisfaction. • Created a standardized SOP template for future event replication.

Projects

• FIMA Exhibition in Spain

  Marketing Lead

  2023.12-2024.02

  (3 months)

  • Led integrated marketing for FIMA, boosted social media engagement by 20% and generated over 150 high-grade sales leads. • Partnered with top Spanish agricultural influencers to create high-quality content, reaching over 10k target users and increasing engagement rates by 10%. Secured live interviews with Revista Campo as well as coverage from three other media outlets; YouTube reports achieved over 23k views. • Executed digital campaigns and grew social community by 237, EDM open rate 38.78%, landing page conversion 25%. • Established a standardized review model with 15 core metrics to provide a replicable execution framework for future European exhibitions.

Educational experience

• FUDAN UNIVERSITY

  Literature in Communication

  2020.07-2023.06

  (3 years)

  • Authored and published a professional article on the CNKI.
• SUN YAT-SEN UNIVERSITY

  Journalism

  2016.08-2020.06

  (4 years)

  • Recommended to Fudan University • Awarded Chinese Government Scholarship (2016)

Languages