Work experience

• Business Development Manager

  Go2Next|Ricoh

  2025.04-Current

  (a year)

  Business Development and Commercial Strategy. Prospecting and developing new business opportunities, expanding brand presence and commercial growth. Building and managing strategic relationships with clients, integrators, and manufacturers. Coordinating turnkey projects, ensuring deadlines, margins, and delivery quality are met. Supporting marketing and sales through campaigns, events, and demand generation initiatives. Negotiating contracts and commercial terms with a focus on margin, competitiveness, an customer loyalty. Monitoring performance indicators (KPIs) to ensure sustainable results and continuous improvement.
• Product & Portfolio Management Lead

  Absolut Technologies

  2022.04-2025.04

  (3 years)

  Product and Portfolio Primary point of contact with national and international suppliers and partners, leading strategic alignments. Definition and management of the product and solutions portfolio, aligned with market trends and company strategy. Training and specialization of sales and pre-sales teams, promoting certifications, training sessions, and technical support. Strategic decision-making considering technical, commercial, logistical, and financial aspects. Collaboration with pricing and procurement teams to ensure competitiveness and constant updates to the pricing database. Management of events and marketing initiatives aligned with product strategies, budgets, and sponsorships. Management of equipment for testing, demonstrations, and proof of concept in partnership with suppliers. Ensuring quality and consistency of information about brands and products. Process optimization and promotion of operational efficiency, focusing on continuous improvement. Monitoring and analysis of strategic KPIs such as response time, resolution rate, and NPS. Budget management, optimizing costs without compromising service quality. Leadership in product development, events, and marketing initiatives to strengthen brand positioning. Execution of data-driven action plans focused on strategic goals and results. Clear and impactful communication of brand values, using innovative strategies to increase engagement and perceived value.
• Product Manager

  Agis Distributor

  2020.07-2022.03

  (2 years)

  Management of the relationship with Aruba as the manufacturer, covering commercial, marketing, product rotation, inventory, pricing, and KPI analysis. Ensuring excellent relationships with partners, integrators, resellers, and end-users to strengthen the business network. Full control of sales and purchasing targets, including pre-sales, imports, team management, inventory, and, in some cases, post-sales support. Development and execution of marketing and commercial strategies aligned with the manufacturer’s positioning. Analysis of internal and external sales performance to optimize results. Monitoring competitors, market trends, and customer demands to support strategic adjustments. Active participation in the development and implementation of the company’s strategic and operational plan. Alignment of products, sales, and inventory with the commercial team to ensure goal achievement.
• Executive Sales Consultant

  Lecran Distributor/Kramer Manufacturer Brazil

  2014.06-2020.06

  (6 years)

  Sales and consulting for solutions in environments requiring Audio, Video, Control, and Automation projects. Engagement throughout all stages of the customer relationship, from prospecting (cold calls) to visits, demonstrations, and post-sales follow-up. Focused on customer satisfaction and loyalty, ensuring excellence in service and delivery of customized solutions. Product Manager Specialized consulting for Audio/Video Integrators, Distributors, Resellers, and End Clients. Management and handling of leads in collaboration with the sales generation team. Coordination of Automation and Video projects, ensuring efficient and innovative solutions. Delivery of internal and external training for technical and commercial development. Experience in national and international events, promoting networking and market updates.
• Business Analyst-presales

  Smartwave Networks

  2014.10-2014.12

  (3 months)

  Specialized consulting for Wi-Fi network projects, delivering customized solutions for different environments. Responsible for technical and functional documentation throughout all implementation and sales stages. Conducting weekly technical-commercial sessions for product presentations, environment validation, and proof of concept.
• Pre-Sales

  Eletro Equip

  2012.10-2014.05

  (2 years)

  Pre-sales for audiovisual environments, including complete Audio and Video systems, Videoconferencing, Audioconferencing, Automation, and Control. Specialist in lighting for campuses, auditoriums, and executive rooms. Development of commercial and technical sketches, ensuring project accuracy and alignment with pricing. Support to the sales team in customer service and product demonstrations. Participation in bids and tenders, coordinating the assembly of technical and functional documentation
• Pre-Sales

  Seal Telecom

  2011.10-2012.09

  (a year)

  Experience in Unified Communications, with expertise in IP and Analog Telephony Solutions, Networks, and Videoconferencing. Analysis and preparation of proposals and notifications, ensuring accuracy in the solutions presented. Development of customized solutions and strategic delivery for the commercial area. Conducting client visits and demonstrations to ensure the best experience and understanding of solutions.
• Analyst

  Hewlett Packard

  2007.06-2011.11

  (4 years)

  111

Educational experience

• UMESP

  Information Systems

  2007.01-2010.01

  (3 years)

Languages