FILENSIA's Resume

FILENSIA

Partnership Specialist

Female

Sales representative

Live in Indonesia

Nationality Indonesia

Partnership Specialist
LOKET (PT Global Loket Sejahtera)
2023.01-Current
(3 years)
Responsible for developing Loket Screen (formerly known as Gotix by Gojek) in terms of business & marketing. Pitched and managed partnerships with cinemas (CGV, Cinepolis, Kota Cinema, Flix) and production houses (MDEntertainment, Come and See Pictures, Imajinari Pictures, Falcon Pictures, Visinema Pictures). Collaborated with the Social Media team and Advertising Agency for content planning, determining media channels, and analyzing ads performance on Instagram, Facebook, and YouTube. Coordinated with the Design team to create engaging key visuals for Loket Screen promotions. Developed strategic marketing plans and budget allocation for KOL partnership, digital advertising, etc. Analyzed sales performance and developed upcoming promotions budget (including sales projection and costs). Implemented sustainable business relationships with all stakeholders (cinemas, production houses, etc.). Identified market opportunities in assigned areas, including segmenting, consumer profiling, etc. Achievements: Successfully increasing the revenue of Loket Screen by ~80% in February 2024 through strategic marketing plans (Monthly Campaign, Tactical Campaign, Movie Based Promotions, Partnership Promotions). Gained an exclusive partnership with Come and See Pictures Production House, CGV, BIT, and GoldLive to promote the ‘Siksa Kubur’ movie by creating an escape room experience in Jakarta. Proposed a dedicated mobile application for Loket Screen, currently in discussion with Tech & Product Team. Skills: Sales & Business Development, Market Research, Strategic Partnership, Digital Marketing, Analytical, Presentation, Negotiation, Social Media Savvy, Photography, Microsoft Office, Google Workspace.
Business Development Specialist
OVO (PT. Visionet Internasional)
2022.04-2023.08
(a year)
Responsible for planning and executing the business partnership & development with external parties (merchantsand payment gateway) and internal cross-function teams (Product, Product Marketing, Growth, Finance, Business Intelligence, Operations, Legal, and Compliance). Approached new potential merchants/payment gateway partners, assisted them throughout the integration process. Developed and executed the monthly promo schemes of the marketplace category (Lazada, TikTok, Blibli, etc.). Analyzed and recommended campaign promo utilization of Marketplace, Games, and Investment categories. Skills: Partnership, Business Development, Marketing Management, Interpersonal & Communication, Graphic Design, Online Campaign Management, Presentation, Negotiation, Data Analysis, Budgeting, Reporting.
Business Development Support
OVO (PT. Visionet Internasional)
2021.11-2023.08
(2 years)
Responsible for the administrative tasks of merchant promotion activity such as preparing confirmation letters, tracking the status of confirmation letters, and following up with involved parties for the signing process. Developed promo schemes and promo plans for the merchant partners on a monthly basis. Handled the payment of every monthly promotion by coordinating with Product, Marketing, and Finance division. Analyzed the monthly TPV after the promo ends and refined strategy for the upcoming promo. Reconciled the data and sent a settlement report to the merchants after the promo ends. Coordinated with merchants on key visual and publication material that will be posted during the promo. Collaborated with the Business Intelligence Team for the Open API promo scheme project. Skills: Partnership, Business Development, Marketing Management, Interpersonal & Communication, Graphic Design, Online Campaign Management, Presentation, Negotiation, Data Analysis, Budgeting, Reporting.
Business Development Intern
OVO (PT. Visionet Internasional)
2021.03-2021.10
(8 months)
Responsible for all administrative needs of online merchant partnerships such as preparing partnership agreements & confirmation letters, tracking ongoing agreements, and signing process by the Board of Executives. Discussed with top merchants and internal marketing team on strategic campaign & tactical promo. Coordinated with payment gateway partners on merchants’ registration and onboarding process. Identified potential online merchants for partnership and regularly updated existing merchants’ TPV. Maintained online merchants' database including registration, category correction, and tactical promo. Conducted ad-hoc competitive research and merchants' payment flow and terms analysis. Skills: Partnership, Business Development, Marketing Management, Market Research, Interpersonal & Communication, Online Campaign Management, Graphic Design, Data Analysis, Budgeting, Reporting, Administration.
Business Analyst Intern
Arya Noble (PT. Arya Noble)
2020.09-2021.02
(6 months)
Responsible for HRIS System revamp project from planning to implementation including providing analysis and interpretation into research deck, detailed flowchart, implementation strategy, potential risk, and documentation. Maintained project timeframes, objectives, and communications between cross-functional teams and stakeholders. Gathered information from various sources to identify the potential and risks of upcoming projects. Skills: Project Management, Market Research, Competitive Analysis, Strategy Implementation.
E-Business Intern
PT. Bank Mayapada International Tbk
2020.02-2020.04
(3 months)
Created socialization memo about product promotion, strategic partnership, and other necessary information from Headquarter to 200+ branches of Bank Mayapada across Indonesia. Coordinated with the IT Department for mobile banking app’s feature development. Created and presented product knowledge materials in training sessions for new employees. Maintained and updated e-money and flazz card sales performance on Excel (using vlookup, pivot table, and chart). Skills: Marketing & Promotion, Partnership, Team Collaboration, Project Management, Internal Communication.