FEDERICO

MaleKey Account Sales ManagementLive in SpainNationality
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Work experience

  • REGIONAL SALES MANAGER

    GRINDEKS KALCEKS
    2020.05-2025.02(5 years)
    Developed and managed hospital and pharmacy accounts, promoting and distributing generic drugs across key specialties including Cardiology, Oncology, Dermatology and Ophthalmology. Established relationships with hospital pharmacies, medical specialists and retail pharmacies to drive market penetration and business growth.
  • REGIONAL SALES MANAGER

    NORMON
    2020.05-2025.02(5 years)
    Led regional commercial operations across Madrid and Castilla-La Mancha, managing a team of 11 sales representatives and driving sustained revenue growth in the healthcare and pharmaceutical market. Defined and executed regional sales strategy aligned with corporate objectives Led, coached and developed sales team to improve performance and achieve sales targets Managed key strategic accounts and negotiated commercial agreements with major clients and purchasing groups Monitored market trends, competitor activity and identified growth opportunities Analyzed sales performance, forecasts and KPIs to optimize commercial effectiveness Developed and implemented annual business plans and corrective commercial actions Key achievements: Increased regional revenue by €5M in 2023 and €6M in 2024 Expanded client portfolio and strengthened strategic customer relationships Improved team performance and market share positioning Ago 2015 – May 2020
  • SALES REPRESENTATIVE

    MABOFARMA, S.A.
    2015.08-2020.05(5 years)
    Led regional sales operations across multiple territories in Spain, including Madrid, Cataluña, Asturias, Cantabria, País Vasco, Zaragoza and Baleares, managing a team of 9 sales representatives and driving commercial performance in the generics and OTC market. Key responsibilities: Led, coached and developed the regional sales team to achieve commercial targets and improve performance Managed relationships and negotiated agreements with key clients and purchasing groups Monitored sales performance, market trends and competitor activity to identify growth opportunities Implemented commercial plans and actions to strengthen market positioning and expand client portfolio Analyzed monthly and annual sales results, defining corrective actions and business priorities Key achievement: Delivered significant revenue growth, increasing sales by €3M in Generics and €400K in OTC products Nov 2013 – Ago 2015
  • SALES REPRESENTATIVE

    SANDOZ FARMACEUTICA S.A
    2013.11-2015.08(2 years)
    Promoted and sold generic and OTC products to pharmacies in Madrid, managing product launches and sales performance. Analyzed results and implemented commercial actions to drive growth. Expanded client portfolio by 170 new accounts and increased revenue by €1.5M (+180% vs previous year).
  • SALES REPRESENTATIVE

    FEDERICO
    2013.02-2013.11(10 months)
    RODRIGUEZ CONTRERAS Key Achievements Delivered €11M total revenue growth across region in two years Led and developed high-performing teams of up to 11 representatives Managed key strategic healthcare accounts and purchasing groups Successfully expanded market share across multiple territories Developed and executed regional commercial strategies aligned with corporate objectives PROFESSIONAL EXPERTISE Distributors Accesories Sales Analisys
  • SALES REPRESENTATIVE

    RATIOPHARM (TEVA GROUP)
    2013.02-2013.11(10 months)
    Present, promote and sell generic drugs in Pharmacies in Madrid, Negotiate with pharmacies purchasing groups. Implement company guidelines. Achieve 190% in the period, Top 3 in implementing product launch. Sept 2006 – Ago 2012
  • SALES REPRESENTATIVE

    CASBEGA S.A. COCA COLA GROUP
    2006.09-2012.08(6 years)
    Present, promote and sell all the product portfolio. Negotiation with customer chains. Supervising 9 representatives Achievement, recognition for good professional career increasing in 120 new clients.

Educational experience

  • UAM MADRID

    PSYCHOLOGY
    1996.01-1999.01(3 years)
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