Revitalized Comfee's global brand identity and guidelines by simplifying design elements and ensuring alignment with global positioning while enhancing localization flexibility for diverse market audiences and communication touchpoints. • • Maximized sponsorship ROI through strategic planning and successful execution of two global campaigns in partnership with high-profile stakeholders. • Boosted global merchandise platform sales by 47% within a quarter, achieving the highest performance since the launch. • Collaborated with key stakeholders to assess and enhance global marketing and trade marketing structures, resources, and competencies across regions, driving tailored improvements to meet strategic goals.

Launched the #YourHomeYourRealm campaign, achieving 110M views and 230M impressions, setting a benchmark for regional campaigns. • Directed the #MideaCup competition endorsed by Manchester City, boosting fan engagement and sponsorship ROI. • Collaborated with UNICEF on the #ShareTheWarmth campaign, generating 600+ organic videos and 15M+ impressions within two weeks. • Oversaw the establishment of Malta’s first Master Kitchen showroom, increasing foot traffic by 40%. • Managed and mentored a team of three marketers, ensuring seamless execution of multi-channel initiatives. •

Built the local marketing team from scratch, optimizing supplier costs by 65% in under nine months. • Designed and executed omnichannel communication strategies, driving continuous audience engagement. • Directed 41 social media accounts, 11 websites, and produced over 1,000 branded content pieces, leading to a +70% increase in online visibility. • Established an influencer strategy leveraging nano/micro-KOLs, amplifying brand awareness by 25%. • Managed a €1M+ marketing budget, ensuring strategic alignment with financial goals and P&L impact. •