Edward

Director of Sales - C&I
MaleSales representative/Customer Representative/Account ManagerLive in United StatesNationality
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Work experience

  • Director of Sales - C&I

    SMA America
    2024.01-Current(2 years)
    8 years 11 months (2 years 1 month) • Responsible for building and managing relationships with large strategic EPCs and large installers. • Create and sell solutions to EPCs and large strategic accounts, contract negotiations, developing sales strategies, and collaborating with internal Sales Teams. • Create and execute specific market business strategies for the North American market, focus on large national customers and partners.
  • Head of Strategic Sales, Home Solutions

    SMA
    2022.08-2024.01(a year)
    (1 year 6 months) • Creates and executes specific market business strategies for the North American market, focusing on large national customers and partners that may not purchase products but that may have significant influence as part of a purchasing process • Provides input to guide product development and marketing activities to ensure that U.S. product lines clearly reflect market requirements in residential and commercial market segments. • Initiates and implements strategic alliances with key partners and customers
  • Channel Sales Manager

    SMA
    2017.03-2022.08(5 years)
    (5 years 6 months) • Plan and build a sustainable and profitable pipeline via channel partners and indirect sales team along with internal team • Develop and coordinate sales efforts through distribution and indirect channels while monitoring P&L and marketing spend, and Yearly Business plan reviews. • Grow Gulf and Southeastern Territory 30% in 2018, 2019, 2020 increase commercial market share by 30%. Grow business 60% in 2021. • Work in collaboration with Product Managers and Application Engineers to understand marketplace trends impacting price and growth targets including competitive assessment and customer segmentation
  • Channel Sales Manager

    Eaton
    2013.11-2017.03(3 years)
    (3 years 5 months) • Plan, coordinate, and execute all sales efforts at assigned national distributor service center and branch locations to achieve maximum fluid conveyance, power, motion and controls product sales penetration, while maintaining a professional relationship with each distributor, Reseller, VAR, OEM and fortune 1000 customer. • Identify customer applications, products, programs, etc. that present an opportunity for fluid conveyance, power, motion and controls product sales. Propose solutions to these customer needs, coordinate division resources and customer decision centers to achieve customer and division goals and objectives. • Coordinate sales, marketing and training efforts between Eaton’s Aftermarket sales group and the national account customers through interaction with customers’ distribution centers, fabrication centers, fluid power centers, area VP’s, regional managers, territory managers, product specialists, trainers and OEM account managers. • Increase distribution Sales within a specific account by 50% for two quarters in 2014.
  • Distribution Sales Manager - North America & Latin America

    GP|Acoustics
    2012.03-2013.09(2 years)
    (1 year 7 months) • Developed and coordinated sales efforts through distribution and indirect channels while monitoring P&L and marketing spend, MDF, Quarterly and Yearly Business plan reviews. • Managed & oversaw partnership with Ingram Micro, Sam Ash, Guitar Center, Sweetwater, Parts Express, Buy.com, Amazon.com, Newegg, Tiger Direct, CE Distribution and many more) while continuously growing and increasing new VAR/Reseller partnerships. • Develop and lead sales team and indirect sales reps to achieve annual goals and objectives • Developed new strategies around partners and products to create new opportunities to accelerate growth including monthly and quarterly channel marketing programs, annual partner business planning along with annual SWOT analysis.
  • Director Channel Sales

    Tek Republic
    2009.05-2012.03(3 years)
    (2 years 11 months) • Developed and coordinated sales efforts through distributors and indirect channels; (VARS, DCC, Brick & Mortar partners) while monitoring P&L and marketing spend, MDF, Quarterly and Yearly Business plan reviews. • Managed and audited assigned investments (MDF/Co-op, VIR, InstantRebate, POS Rebate and Spiff) within budget. • Develop and lead sales team and indirect reps to achieve annual goals and objectives • Enabled tactical and strategic customer opportunity alignment and execution via Channel Partners with an outcome of 25% growth 2009, 2010, and on- track for 20% growth 2011.
  • Channel Sales Manager

    JABRA
    2005.03-2009.02(4 years)
    2005 - February 2009 (4 years) • Developed and executed strategic sales and marketing plans with the goal to meet and exceed the company’s target growth rate: Increased Ingram Micro (Distribution) Sales by 50% in 2005, Increased Ingram Micro Sales by 40% in 2006; Increased Ingram Micro Sales by 35% in 2007, Increased Gov/Ed Sales by 25% in 2008; Increased breath of customers by 15% in 2008. • Managed sales pipeline and forecasting of 18M Yearly. • Developed and coordinated sales efforts through distributors and indirect channels; (VARS, DCC, Brick & Mortar partners) while monitoring P&L and marketing spend, MDF, Quarterly and Yearly Business plan reviews. • Managed & oversaw partnerships with CDW, Insight, PC Connection, ZONES, PC Mall, Buy.com, Amazon.com, Newegg, Tiger Direct, Ingram Micro, AT&T and many more) while continuously growing and increasing new VAR/ Reseller partnerships.
  • Entertainment

    Disney Parks & Resorts
    2003.06-2006.01(3 years)
    (2 years 8 months) •Pre/Post operations for Eureka Parade, Disney’s Electrical Parade, A Very Merry Christmas Parade and Fantasmic. •Special Events Participant (i.e. ABC Soap Opera Weekend, ABC Prime Time, Filming of ABC Pilot, various movie premiers.

Educational experience

  • Dale Carnegie Training

    Selling Skills and Sales Operations
    2015.01-2016.01(a year)
  • International Technological University

    Electrical Engineering
  • International Technological University

    Manufacturing Engineering
  • United States Military Academy at West Point

  • Disney

Certificates

Sell Like a Pro Strategic Execution Finance workshop Rethinking Service
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