Work experience

• sales manager - industrial, oems & food retail solutions

  Danfoss Industries S.A. de C.V.

  2011.01-2025.01

  (14 years)

  • Led business development across industrial, OEM, heavy equipment, and food retail segments. • Opened new opportunities through consultative selling, technical assessments, and customer needs analysis. • Managed distributors, key accounts, and end users across Mexico and Latin America. • Promoted advanced technical solutions including automation, controls, compressors, and digital services. • Directed an 8-person technical-commercial team to ensure successful project execution and customer satisfaction. • Negotiated and closed complex, multi-stakeholder projects with strong focus on value creation and long-term relationships. • Strengthened customer loyalty through consistent field presence and strategic engagement.
• Sales Supervisor

  Danfoss S.A.

  2007.01-2011.01

  (4 years)

  – Industrial & Food Retail • Led sales operations for industrial and food retail customers. • Managed sales teams and provided technical-commercial support. • Developed business with distributors, OEMs, and end users. • Executed commercial strategies and monitored performance KPIs.
• Sales Engineer

  Danfoss S.A.

  2004.01-2007.01

  (3 years)

  – Industrial & Automation Projects • Managed key industrial and OEM accounts (Epta, Arneg, Wal-Mart, Carrefour, Coto). • Developed automation and refrigeration projects with technical and commercial responsibility. • Achieved 35% business growth in 3 years through solution-based selling and portfolio expansion.
• Internal Sales & Technical Support

  Danfoss S.A.

  2003.01-2004.01

  (a year)

  • Provided technical and commercial support to industrial customers. • Prepared technical proposals and commercial quotations for distributors and end users.

Educational experience

• UTN-FRBA

  Industrial Engineering
• et no9 "ing. luis a. huergo"

  Electrotechnical Technician

Certificates