Delima Meylynda's Resume

Delima Meylynda

Female

29 y/o

Marketing Manager/Supervisor

Live in Indonesia

Nationality Indonesia

Summary

Results-oriented marketing professional with over 5 years of experience in content marketing, social media strategy, and cross-functional team collaboration. Proficient in leveraging digital insights, analytics, and social media trends to craft impactful campaigns. Skilled at managing agencies, optimizing social media presence, and delivering user-centric strategies that drive engagement and business results. Passionate about connecting users with meaningful content, with a proven ability to lead teams, execute campaigns, and navigate dynamic environments. Skills: Social media strategy & campaigns: Expertise in creating and executing social media strategies tailored to various platforms, including TikTok, Instagram, and YouTube. Agency & vendor management: Skilled in coordinating with external agencies to ensure effective and timely campaign execution. Social insights & analytics: Proficient in using Google Analytics, Facebook Business Manager, and other tools to monitor performance and drive data-driven decisions. Content trends & cultural insights: Deep understanding of Indonesian content trends and youth preferences, aligning with YouTube’s focus on user-centric content. Cross-functional collaboration: Strong ability to work with diverse teams, ensuring alignment and successful campaign implementation. Digital media planning & execution: Proven track record in managing paid media amplification and integrating insights to optimize performance. Tools: Hubspot marketing, Google Analytics, MailChimp, Sendinblue, SEMrush, and Facebook Business Manager.

Work experience

市場拓展經理/专员 (香港/印尼)
FanRuan Software Co., Ltd.
2025.05-Current
(3 months)
Content Marketing Manager
PT Privy Identitas Digital (Privy)
2022.09-2025.05
(3 years)
Social media strategy & execution: Developed and implemented B2B-focused social media campaigns across Instagram, LinkedIn, and TikTok to increase engagement and align with brand objectives. Initiated TikTok content creation, showcasing expertise in crafting strategies that resonate with Indonesian youth. Cross-functional collaboration: Partnered with internal teams and external vendors to create cohesive campaigns, ensuring alignment with business goals and regional brand strategies. Analytics-driven insights: Monitored social performance using analytics tools, refining campaigns to improve engagement and conversion rates. Conducted competitor analysis to identify trends and opportunities for growth. Agency management: Coordinated with creative agencies for content production, ensuring timely and impactful campaign delivery. Content trends & community engagement: Stayed updated on content trends, leveraging insights to create culturally relevant campaigns and connect with the target audience effectively. Key achievement: Successfully increased engagement rates by 25% through innovative short-form video content strategies on TikTok and Instagram.
Senior Consultant (Marketing)
PT PHINCON (Phintraco Consulting)
2021.03-2022.09
(2 years)
Digital media planning: Led YouTube Shorts campaigns, focusing on short-form content to expand PHINCON’s reach. Leveraged insights from social listening tools to refine strategies and enhance audience engagement. Social monitoring & analysis: Used analytics tools like Google Analytics and Hotjar to track content performance and optimize strategies, demonstrating alignment with Google’s emphasis on social brand health and insights. Content creation & innovation: Designed and launched video marketing campaigns, increasing brand awareness and engagement among the target audience. Stakeholder collaboration: Worked closely with cross-functional teams, including sales and product development, to deliver consistent messaging and seamless user experiences. Key Achievement: Launched and optimized YouTube Shorts content, achieving a 30% growth in video views and user engagement within 6 months.
Email & Content Marketing Specialist
Talenta by Mekari
2020.01-2021.03
(a year)
Content & social media management: Created and managed social media content calendars, ensuring consistent branding and engagement across platforms. Digital campaign execution: Implemented paid campaigns on Facebook Business Manager, increasing reach and engagement for Talenta’s HR solutions. Social listening & sentiment analysis: Monitored brand sentiment across digital platforms, providing actionable insights for campaign optimization. Email marketing: Designed and launched email marketing campaigns, achieving higher click-through rates through A/B testing and segmentation. Key Achievement: Increased campaign effectiveness by 20% through data-driven optimization of social and email marketing strategies.
Reporter, Writer (Contract)
The Jakarta Post
2019.04-2019.12
(9 months)
Content creation: Produced articles and features focused on lifestyle and culture, engaging diverse audiences with compelling storytelling. Collaborative campaigns: Partnered with editorial and advertising teams to produce branded content that balanced editorial quality with promotional goals. Key Achievement: Published several high-performing articles, driving significant web traffic and engagement.