Summary

Work experience

• Country Manager

  Lyka Indonesia

  2021.05-Current

  (4 years)

  Lyka Indonesia, Jakarta, Indonesia Lyka is a social media platform set up by Things I Like Company Ltd. Founded by Ryan Baird, the Hong Kong-based company was founded in July 2018. Lyka was launched in Southeast Asia in 2019. Users of the application sign up for the platform and earn GEMs through use of the app, such as by posting entries on it, sharing content, or max rating (the equivalent of liking) other people’s content. They can then spend these GEMs at partner establishments. Lyka has launched in Philippines and took the users by storm. It gained popularity among celebrities and regular users. Job Description : Overall, in-charge in the marketing/implementation of the Lyka application and office/staff administration within the country of jurisdiction. Accountable to the P&L of the country, merchant tie-ups and relations and achievement of target user base, also creates and executes strategic and tactical plans for the country to achieve target results. Coordinates with the different departments/functions within the corporate office in relation to the promotion, use and maintenance of the application in relation to the set policies and guidelines specifically IT/Development, Customer Experience, E-commerce, GEM Sales, Marketing and Training. Coordinates with corporate support departments on country administrative requirements such as Finance and Human Resources Management.
• Group Head Digital Business

  Hutchison 3 Indonesia

  2020.06-2022.04

  (2 years)

  PT. Hutchison 3 Indonesia (H3I) is a rapidly growing telecommunications service provider operating under the National 2G/GSM 1800 MHz and the 3G/WCDMA licenses in Indonesia. H3I is a member of CK Hutchison Group Telecom which comprises mobile telecommunications operations in the markets of Indonesia, Vietnam, and Sri Lanka, Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Macau, Sweden, and the UK. Job Description : GH Digital Business responsible for the enhancement, growth, and P&L of Bima+ app. It’s beyond ordinary telecom applications, where the users can find not only telecom products and services, but also entertainment products and e-commerce. Build partnership with various stakeholders to evaluate and identify specific areas in need of improvement for the apps including technical team, business team, etc. Lead several business functions such as VAS (Value Added Services), Mobile Financial Services (MFS) and E-commerce Team for their product & partnership management.
• Country Manager

  Tapp Commerce Oy

  2015.03-2020.06

  (5 years)

  Established at Finland in 2014 and headquartered in Australia, Tapp is leader in O2O "Social Commerce" technologies & solutions. It provide an innovative transaction network, responsible for managing "Intersection Economy", between online, social and physical worlds of commerce. Economic inclusion for billions of people on the planet in practical and super cool way! Job Description : Reporting to (CEO) in Australia, Country Manager responsible for achievement of strategic, operational and financial objectives for Indonesia. Also responsible to build and lead team of superstars who will help to achieve ambitious targets for agent, merchant, supplier and user acquisition to make Tapp products a success in the market. Notable Achievement : • Lead 170 staff, successfully develop market for Tapp by having 180.000 agents. • Start from zero, and achieved sales revenue of USD.2.5 million/month in only in 1 year after app has been launched, growing into USD.23.5 million/month on July 2017 and last March 2020 was USD.55 million/month. • As first employee and promoted from General Manager (GM) to become Country Manager – Indonesia in just 2 weeks of working period.
• Country Manager

  M-Biz Global Solution Gmbh

  2013.10-2015.03

  (a year)

  Since 2005, M-BIZ has been pioneer and leading provider of mobile gaming, billing solutions and m-advergames worldwide by introducing the Try and Buy business model, which has proven a successful business model over the last 7 years. M-BIZ has delivered mobile games to more than 728 million handsets over the world. Job Description : Reporting to Head of Business Development in London, Country Manager responsible for drive new revenue in the mobile media or advertising space (M-Advergames) and maintain relationships with target customers within South East Asia Region (Indonesia, Vietnam, Philippine, Thailand). Notable Achievement : • Successfully developed new sales and marketing strategies to capture market channels with new clients in Indonesia for newly invented and developed digital media called “Branded Mini Games”. • Closing deal and launched first ever Branded Mini Games campaign in the world for KFC Indonesia and the case study is being used as the project reference worldwide. Also closing deals with big brands in Indonesia, such as Electronic City, Bank BNI, Surfer Girl and many others. • Closing agreement with #1 & #2 biggest mobile operator in Indonesia, Telkomsel & XL Axiata to become M-BIZ reseller. • As first employee and promoted from Senior Sales Manager to become Regional Country Manager – Southeast Asia in just 8 months of working period.
• Country Manager

  MatchMove Global Pte Ltd

  2011.04-2013.09

  (2 years)

  Headquartered in Singapore with offices across Asia and the US, MatchMove is exclusive B2B digital entertainment (online and mobile gaming) and social enterprise solution provider for many global brands and telecom, media and entertainment companies that, today, have combined base of more than 350 million users. Backed by renowned Vickers Capital Group, MatchMove Global is exclusive game and social networks service provider for leading global and Asian online brands. Job Description : Country Manager responsible for managing all operations within country. This involves taking responsibility for profit, revenue, cash and quality targets. Also responsible to ensures his office's operations align with organization's mission, strategic objectives and policies. Specific duties include managing staff, overseeing projects and sales, ensuring organization follows local laws and regulations, liaising with management at the main office and providing reports on activities, ensuring proper financial controls are in place and representing the organization at meetings. . . Notable Achievement : • Successfully developed market in Indonesia for Social Networking Software called “AppKungfu”. • Closing deal and launched Social Gaming Platform for Seruu, Tribunnews, Gatra, TelkomSpeedy. Managed, maintain dan expand partnership for Social Gaming Platform with some of the biggest online portals in Indonesia, which are Kompas, Detik, Yahoo Indonesia and Okezone. • Closing agreement with #1 and #2 mobile biggest operator in Indonesia, Telkomsel & XL Axiata who have total of 180 millions subscribers to use MatchMove customized mobile based Social Gaming Platform. • As first employee and promoted from Senior Business Development Manager to become Country Manager – Indonesia in just 2 months of working period.
• Managing Director

  Teracord Indonesia

  2010.06-2011.04

  (10 months)

  Teracord is a member of Ezyload Group of company from Korea and mainly focused on developing internet business. Their core of internet business including job vacancy, file sharing service, and online shopping business. Job Description : Reporting to owner, Managing Director is responsible fo starting up new company with focus on web based project management. The Managing Director will act as pioneer to offer internet business, set up the business upon achieving targets, install team for sales, support and consultancy in this field. Notable Achievement : • As first employee and successfully designed, built, launched and managed for 3 new online services, which are Entertainment Job Vacancy (StarAkses), File Sharing Service (Laciku) and Online Shopping Business (Baju24).
• Direct Sales and Marketing Director

  Ezyload Indonesia

  2010.06-2010.07

  Ezyload was established in 2004. It is Foreign Investment Company (MNC), subsidiary of Eluon Corporation, Korea. It offers efficient, electronic distribution of prepaid services (Pulsa/Phone Airtime) through master dealer and retail outlets via a SMS (Short Message Service), physical voucher and starter pack. Customers can access the convenient e-top-up service at currently more than 120,000 Ezyload's downlines/retailer and having 19 branch offices. Job Description : Direct Sales & Marketing Director is responsible for achieving budget and revenue targets through implementation of the sales & channel development plan and constructing an ongoing brand strategy, whilst ensuring buy in across the business. Duties including : a) Develop business in nationwide branches, coordinating as required with its entire staff. Lead divisions of Direct Sales & Marketing, Business, Branch and Product Development consist of more than 100 staff and 500 Sales Person. b) Lead the development and execution of a disciplined new business development process to ensure robust pipeline activity. . . Notable Achievement : • Opened, recruited and lead HQ operational team and 19 branch offices with more than 600 staff. Also developed and maintained network of 120.000 cellular voucher retailers throughout Indonesia. • Achieved sales target revenue of USD.9 millions/month to USD.11 millions/month and became the #2 Indosat's biggest dealer in just second year of operation among 75 dealers nationwide. • As first employee who successfully developed distribution networks nationwide and build sales, marketing and operational team. Promoted from Senior Business Development Manager to become Direct Sales and Marketing Director in just 6 months of working period.

Educational experience

• Padjadjaran University

  Management - Marketing

  1992.07-1997.07

  (5 years)

  Top 5 University in Indonesia

Languages