Work experience

• Director - Sales Management and Country Head Malaysia

  Vertiv

  2025.11-Current

  (6 months)

  10 years 2 months
• Interim Sales Director and Head of Country

  Federal Territory of Kuala Lumpur

  2025.04-2025.10

  (7 months)
• Associate Sales Director - COLO & GOVERNMENT

  Federal Territory of Kuala

  2022.04-2025.03

  (3 years)

  CY24 Results (As Associate Sales Director Colo & Gov) - Achieved 244% of the Annual Operating Plan (AOP) order target and 199% of the sales target, marking another record year for both orders and sales. - Successfully won and penetrated the most important government account, overcoming over a decade of competitor dominance. - Secured the largest liquid cooling orders for the Colo business in Malaysia. - Penetrated multiple new global Colo accounts. - Achieved a record-breaking order from a single partner for the Local Colo business. CY23 Results (As Associate Sales Director Colo & Gov) - Over achieve AOP target by 77% with YOY 254% Sales growth (Colo + Gov+ Distributions business) VS CY22 - Channels breakthrough USD 20M with 3X growth in 6 years - Received biggest multiple site UPS PO (In MY 37 years record) from a single and newly penetrated direct account CY22 Results (As Associate Sales Director - Colo & Gov in Q2 CY22) - Over achieve AOP target by 14% with YOY 38% Sales growth (Colo + Gov +Distributions business) VS CY21 - Contributed 68% revenue (Colo + Gov + Distributions + Partners sales intoother vertical) VS CY22 Vertiv MY total revenue. - Growth3XDirect RM 10M partners&1XRM 10M Distributor - Penetrated account that's been losing for the pass 8 years. - Continue to lead in integrated solutions orders in MY & in the region for 3rd consecutive years - Channel continue the strong growth, over achieved AOP target by 21% with YOY 39% Sales growth VS CY21 and contributed the same 68% VS Vertiv MY CY22 total revenue.
• Head of Channels Sales - Distribution & Solutions Partner Business

  Vertiv

  2018.10-2022.03

  (3 years)

  (3 years 6 months) Heading both Distribution & Solutions Partner Business in Malaysia 2021 Achievement 1. 39% YOY revenue growth vs CY20, double the revenue VS CY18 in a mature market/company (37 years in Malaysia) despite pandemic. 2. Channel contribute around 65% from total Malaysia revenue in CY21 3. Continue Leading in converged/edge infra (integrated Data Centersolutions) order in South East Asia Region within Vertiv (>50%) and against competitions within Malaysia 4. 3 Partners achieve over RM 10M sales in CY21 (start from just RM 1.3M inFY13), committed to grow together with long term partners. 5. Double the Single Phase UPS number VS CY20 6. Continue to Improving process, enhance support, assisting in increase partner revenue through very effective communications, ease of doing business, swift of support and this lead to creating an continuously growing partner eco system partner. 2020 Achievement 1. Revenue breakthrough USD 10M with 29.4% YOY growth vs 2019 with continuous 2 years close to 30% revenue grows in a mature market (35 yearsin Malaysia) despite pandemic. 2. Increase to 4 direct reports to cover MY market 3. Channel contribute 45.4% from total Malaysia revenue in 2020. 4. Winning new projects from white space in Gov, LI, FSI & from Brunei (without local present) 5. Leading in converged/edge infra (new products) positioning in Asia Region (exclude China, India & Australia) 2019 Achievement 1. 30% YOY Growth for overall Malaysia Channel number vs 2018 2. Channel contribute 43.5% of total Malaysia revenue (from less than 10%) 3. Managing 3 direct reports, with 4 Ditributors, 9 Direct Solutions partners, more than 40 Indirect partners & T2 Cities (Penang, Johor, Sabah, Sarawak &Brunei) Channel business 4. Leading in converged/edge infra (new products) positioning in Asia Region (exclude China, India & Australia) 5. Train fresh graduate engineer subordinates from zero sales experience to handling RM 8M partner business in 3 years.
• Senior Partner Manager, Solution Partner Business

  Vertiv

  2016.01-2018.09

  (3 years)

  (2 years 9 months) Manage total of 7 M&E partner, 1 VAD and 12 IT partner with one direct report. Responsible product range - integrated rack solutions/converge (single tomultiple rack for core to edge converge facility) business development, DCIM business development, Partner solution business development, SMB business development. VERTIV ASIA LEADER AWARD 3nd continuous year (FY15 - CY17) of best Solution Partner over ASIA (2ndyear VERTIV, 1 year Emerson) 2nd continuous year (FY16 - CY17) of best DCIM sales 4th continuous years (FY14 - CY17) of double digit yoy growth on channel solution partner business bringing the partner (SMB) business in Malaysia from Worst to Best in Asia (from RM6M - RM22M)
• Partner Manager, Solution Partner Business

  Emerson Network Power

  2013.03-2015.12

  (3 years)

  6 years 4 months (2 years 10 months) Develop & expand company Solution Channel Business across different vertical (BFSI, IDC, GOV,IDUSTRIAL, EDU, TELCO, HEALTHCARE), Managed partner conflict, Develop channel program & event, Strengthen channel business structure, Expand SMB & DCIM business and other channel related activities. Recruit new partners, identify the partner strength and help to expand partner business with company solutions. Achievement - Increased 58% year to year growth within 1st full year of managing partner business and over achieved by 120% against target in FY14, Created 1st history achievement in SMB business in Malaysia for the company. - Manage to expand active channel business partner (M&E) from existing of only 1 to total of 6 within 6 months, created USD 4M yearly sales in 1st full year of serving (from < USD 1M yearly channel sales from the pass manyyears) - Strengthen the partner business and turn the partner from product selling to solution selling - Partner improve revenue and sell more range of products instead of only their usual bread and butter, this directly translate to increase market opportunity and market shares - Create sales training, tools and activity for partner to increase market reach - create independent partners, identify the product/solution advantage and hence improve conversion rate in each business deal - Develop new active strategy with partner to cover SMB market more effectively - join marketing, programs, events, technology refresh activity, this lead to more branding awareness within SMB market and hence turn to more funnel and sales
• System Sale Manager, Enterprise Solutions

  Emerson Network Power

  2009.09-2013.02

  (3 years)

  (3 years 6 months) Manage Key Account, Manage IDC vertical, identify vertical market potential and develop strategy to expand the market share, develop new account, increase managed account revenue with other solution in the portfolio etc Achievement: - Secure the single largest order in the company history within 2 years of service - Awarded consider it solve award (award quarterly for Employee of Emerson worldwide who going above and beyond their expected job duties to make a Critical Difference to solve our customers’ toughest challenges, 2nd time by Malaysian Team ) from Emerson - Improve the IDC market share and coverage significantly
• Account Manager

  Atlas CSF Sdn Bhd

  2008.06-2009.08

  (a year)

  (1 year 3 months) Develop new account and new opportunity in Data Center business, Pre-sales

Educational experience

• National University of Singapore

  Program, Business, Management, Marketing, and related support services

  2023.12-2024.09

  (10 months)
• Multimedia University

  Electrical and Electronics Engineering Majoring

  2001.01-2003.01

  (2 years)
• Tunku Abdul Rahman University College

  Electrical and Electronics Engineering

  1998.01-2000.01

  (2 years)

Certificates