Work experience

• Sales Director

  LG

  2025.06-Current

  (a year)
• Sales Director

  LG Ad Solutions

  2025.06-Current

  (a year)
• Sales Manager

  Samsung Ads

  2022.07-2025.06

  (3 years)

  • Managing the relationship of Content Partners, Retail, Gaming, and App Services industries by presenting CTV solutions, and creating relevant ad campaigns. • Identifying, prospecting, and recruiting high-potential merchants. Management of a pipeline and optimization of the solutions for scale and growth by acquiring new customers and increasing business. • Being a partner for merchants providing them with -driven insights and advice to optimize their success on CTV campaigns. • Working closely with merchants, agencies, and direct clients, educating them about CTV standards of Delivery and Customer Experience. • Learn and understand the specificities of your categories to spot trends, seasonal items, and competitive pricing to best tailor your pitch and advice to merchants • Collaborating closely with key stakeholders to grow the business and deliver sales goals (e.g., Marketing, Business Intelligence, and Partner teams.
• Sr Account Manager

  Yahoo

  2015.11-2022.07

  (7 years)

  (6 years 9 months) • Management of client portfolio of Yahoo!’s display, native, CTV, DOOH and Video advertisers for Retail/ Finance and currently Automotive/Insurance and Travel verticals; Key client contact, managing daily communications and providing dedicated support to client requests; • Collaboration with cross-functional teams in all stages of a campaign from the development, execution, fulfillment, launch and support; • Excellent communication skills with the ability to converse with all levels of staff inside and outside of the organization in order to pitch opportunities and generate upsells. Keep a deep understanding of client objectives, goals, media buying cycles, website architecture, marketing philosophy and target demographics in order to plan the best media plans to reach their goals. • Work closely with the sales team to find client success stories that transform into new business opportunities; • Post Sales presentations to key stakeholders, agencies and direct clients; • Regularly monitor ongoing campaigns and provide optimizations and feedback as necessary.
• Account Manager

  Adsmovil

  2014.03-2015.10

  (2 years)

  (1 year 8 months) • Responsible for the management of Mobile Programmatic advertising campaigns running through DSP platforms; • Partner closely with Sales, Planning, Marketing, Product, and technical teams to ensure that customers have comprehensive technical support and superior client service pre & post sale; • Monitor advertising revenue, invoice reconciliation and help achieve monthly collection goals. • Process advertising contracts and assist in coordinating deal points; • Responsible for training and pitch of new formats to potential clients; • Management of best practices for all campaigns and product related issues with dev teams in order make improvements in the platforms.
• Business Intelligence Coordinator

  Just-Eat Group (RestauranteWeb/Ifood)

  2012.12-2014.02

  (a year)

  (1 year 3 months) • Management of data and insights to create strategies for digital campaigns for Delivery Food App; Identify and monitor current and potential customers, using business intelligence tools and database (SQL).; • Creation and analysis of executive reports from audience, conversion and ROI (Google Analytics); • Conduction of research to identify sector opportunities and competition.
• Marketing Communication Coordinator

  carvajal informacao ltda.

  2011.02-2012.12

  (2 years)

  3 years 11 months (1 year 11 months) • Management strategies of communication for digital campaigns in order to make ecommerce products relevant in the market; • Review and recommendation to optimize Search campaigns; • Creation and analysis of reports executives from audience, conversion and ROI; Planning and creation of proposals that support Corporate Marketing objectives; • Management of new products releases working closing to agencies. • CRM controller.
• Marketing Analyst

  Samsung Ads

  2009.02-2011.01

  (2 years)

  • Development of strategies, briefing and media plans for digital campaigns; • Review and recommendations to optimize several internal and external components for increased relevance in organic search results (SEO); • Responsible for the analysis of audience through indicators and metrics, using tools such as Adobe,••Google Analytics, ComScore and Nielsen; • Creation of executive reports; • Analysis of return of investments on advertising campaigns through ad servers; • Constant interaction with professionals in the areas of Planning, Information Architecture, Interface (HTML), Creation (Editors and Designers) and technology (developers); Analysis of competition and market trends nationally and internationally; • Research of new formats, tools and players for communication. • Development of presentations and materials to support sales team; • Responsible for institutional advertising campaigns on search engines (SEM) GuiaMais.com on Google and Microsoft Bing.
• Search Engine Marketing Analyst

  Publicar do Brasil.

  2007.06-2009.02

  (2 years)

  (1 year 9 months) • Management of campaigns in Google Search; • Monitoring and analysis of performance of campaigns; • Creation of ads and keywords (administration of more than 400 campaigns); Optimization of keywords, bids and budget to maximize results; • Reports and meetings with agencies and direct clients. • Management of google search, twitter, youtube and adnetworks for display campaigns.

Educational experience

• Digitais

  pos-graduacao em comunicacao

  2012.01-2016.01

  (4 years)
• Quantitativo

  Marketing

  2014.01-2014.01
• Chartered Institute of Marketing

  Marketing MasterClass, Marketing

  2013.01-2013.01
• Universidade Paulista

  Bacharel

  2007.01-2010.01

  (3 years)
• fundacao getulio vargas

Certificates