Summary

Work experience

• National Digital Content Manager

  Urbanatomy Media

  2014.06-2020.03

  (6 years)

  • Manage digital content production, including writing/scheduling/assigning content on website and mobile app, overseeing social media promotion, publishing newsletters and executing digital marketing campaigns across multiple platforms for a multi-media company based in top-tier cities across China • Edit video and write copy for e-commerce platform • Work with clients to optimize advertising and branding • Direct recruiting and manage team of digital editors and copywriters
• Marketing Manager

  Ataway

  2012.04-2014.06

  (2 years)

  • Developed marketing strategy and oversaw the relaunch of the company website in 7 languages • Executed content production, including copywriting press releases, assigning/editing blog posts, running B2B webinars, coordinating social media promotion and editing video • Managed global marketing and internal communication teams, and contributed to event planning
• Graphic Designer

  China Daily

  2010.05-2011.12

  (2 years)

  • Created graphics and designed National, International and Opinion sections for the largest English-language newspaper in China • Additional projects included writing articles, shooting photos and developing interactive web features
• English Teacher

  Luoling Foreign Language Experimental School

  2009.08-2010.04

  (9 months)

  • Developed and executed lesson plans presented to over 400 students each week • Engaged students to practice oral English using new technologies

Educational experience

• The Center for Teaching and Learning Chinese

  TEFL Certificate

  2009.08-2009.08

  • Taught senior students at Peking University's intensive 2.5 week summer English program • Designed and executed daily lesson plans
• University of Michigan

  Political Science, Communication Studies

  2005.08-2009.04

  (4 years)

  University Honors (2008, 2009)