(4 years 6 months)

SME business consultant and start-up enthusiast. Strategy, sales enablement, market access, hiring advice & head hunting projects for customers from a large spectrum of industries: IT&C, FMCG, Fashion, Healthcare. Supporter/advisor for non-tech startups.

(6 years 4 months) • Responsible for sales allover Romania of tier 2 partners within the channel: resellers, VARs, SI, retail, online. • Total of 1000+ active sales partners, including 30+ managed partners. • Accountable for sales, mix and profitability of resellers channel in Romania Select responsibilities: • Build and deploy sales empowerment programs, actions and other initiatives to loyalize/recruit relevant partners and increase market coverage; • Evangelize the value propositions and business benefits to channel partners; • Continuously recruit and enable new sales partners. • Increase partners' performance and brand loyalty by Partner Program roll- out; • Lead the joint account planning for “managed partners”; conduct MBRs and QBRs • Support sales cycle and RFP/tender process in corporate deals; • Interface pre- and post-sales partner requests, as well as operational processes • Ensure sales readiness over the channel by hosting sales and product trainings; • Brand ambassador at conferences, meetings, trade shows; • Channel marketing budget and partners' MDF program administration;

Valeant Pharmaceuticals International, Inc. (NYSE/TSX:VRX) is a multinational specialty pharmaceutical company that develops and markets prescription and nonprescription pharmaceutical products that make a meaningful difference in patients' lives. Valeant Group of companies also includes global/regional industry leaders as Bausch and Lomb, Medico Uno, Croma Pharma and PharmaSwiss. Bausch and Lomb - former company of Valeant group - is a leading global eye health organization that is dedicated to protecting and enhancing the gift of sight for millions of people around the world – from the moment of birth through every phase of life. The portfolio of more than 400 products includes contact lenses, lens care products, eye care products, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical devices and instruments. Founded in 1853, we have a significant global research and development, manufacturing and commercial footprint with more than 12,000 employees and a presence in nearly 100 countries. Select responsibilities: - Commercial strategy within the distribution channel (distributors, hospitals,pharmacies) - Marketing strategy, partners promotional plan - Business planning, forecasting - Logistic, order and stock management - Key Accounts Management (National Pharmacy Chains) - Sales and promo activities of Medical Reps/field team - Budgeting, short and mid-term strategic planning - Business development local lead (including M&A). Member of European BD cluster. - Lead the development of the new Derma/Aesthetics BU

(1 year 10 months) - Member of Valeant Business Development European Cluster - Market access, new products, new business units, mergers, acquisitions. - M&A analysis: brands, companies, factories, facilities. - Croma Pharma company integration - Bausch and Lomb company integration - Solta Medical local business takeover.

Leading the newly formed Aesthetic division of Valeant Romania. Including Solta Medical, Obagi Skin Care and Sculptra. - P&L - Partner Management - Product launch planning - KOL engagement - Event management

• Responsible for business development within the channel: distributors, resellers, retail, SI; • Accountable for sales results in Romania and Bulgaria Select responsibilities: • Build and deploy sales empowerment programs, actions and other initiatives to loyalize/recruit relevant partners and increase market coverage; • Evangelize the value propositions and business benefits to channel partners; • Increase partners' performance and brand loyalty by Partner Program roll- out; • Lead the joint account planning for “managed partners”; • Support sales cycle and RFP/tender process in corporate deals; • Interface pre- and post-sales partner requests, as well as operational processes • Ensure sales readiness over the channel hosting sales and product trainings; • Brand ambassador at conferences, meetings, trade shows; • Prepare and implement the channel marketing plan; • Channel budget and MDF program administration; • Regular reporting and forecasting at EEMEA level.

(2 years 6 months) • Responsible for dealer/reseller business development; • Accountable for “top dealers” performance and Romania sales-related KPIs. Select responsibilities: • Search new opportunities in the market and allocate/recruit dealers for fulfillment; • Run common business planning with top dealers; • Enhance partnerships and collect channel feedback trough extended partner face time; • Drive superior partner engagement and loyalty by design and implement Brother Authorization Program; • Act as unique contact point for dealers, ensuring support/escalation to relevant departments at CEE level; • Sales cycle support in major opportunities; • Sales and product trainings with partners’ sales forces; • Pricing strategy, including MSRP, partners pricing and special project quotations; • Business planning, result reporting, product and revenue forecasting on monthly/quarterly basis.

(1 year 10 months) • Responsible for the 4Ps in regard with all IT&C category, from servers to PC accessories. • Accountable for category (BU) turnover and profitability Select responsibilities: • Prepare and implement the marketing plans; • Vendor and product categories administration; • People recruitment and management; • Presales and sales cycle support for sales department; • Direct sales in major accounts; • Product and sales training, sales coaching. • P&L monthly reporting