Work experience

• Key Account Manager

  WWM GmbH & Co. KG

  2024.03-Current

  (2 years)

  Management and expansion of international key accounts, including the strategic planning of trade fair stands and revenue growth. Identification of growth potential, as well as the development and implementation of targeted sales strategies. Planning, sales, and execution of trade fair projects of varying scales to enhance brand presence and customer satisfaction. Coordination of client projects and ensuring seamless workflows among all stakeholders. Preparation of reports for management and derivation of KPI-based measures to boost performance. Management and implementation of international marketing and communication initiatives for brand and product positioning.
• Marketing / Social Media Manager

  TRI D'AIX GmbH Distributor of well-known confectionery brands

  2023.09-2024.02

  (6 months)

  Implementation of cross-channel marketing activities across social media platforms, websites, and trade fair appearances Further development and optimization of the online shop, including enhancement of the customer journey. Product branding and creation of online content for the website, social media, and email marketing.
• In-store Marketing & Communications Manager

  Woolworths Supermarkets

  2017.01-2021.01

  (4 years)

  Development, implementation, and distribution of monthly POS campaigns for over 80 supermarket branches and 500 gas stations to strengthen brand presence and boost sales. Holistic in-store marketing management within a matrix organization, including budget planning, monitoring, and analysis of sell-in and sell-through activities. Interdisciplinary project management involving agencies, print service providers, and internal departments for campaign planning, execution, and adaptation to target audiences across all locations. Organization of new store openings and launch events, including project planning, marketing campaigns, and coordination with cross-functional teams. Ensuring consistent brand and campaign visibility at the POS to drive sales and enhance brand image. Initiation of sales promotion and marketing projects to achieve sustainable revenue growth and foster customer loyalty.
• Marketing Manager

  Memocorp Australia Pty Ltd

  2014.08-2016.12

  (2 years)

  Responsible for holistic shopping center marketing for two shopping centers and three office buildings (Strathfield Plaza, Bass Hill Plaza, 259 George, Wynyard Green, 1 Oxford). Creation of marketing materials (brochures, flyers, posters, signage) and collaboration with agencies and print providers. Organization of seasonal events to enhance customer loyalty, as well as event planning for store openings. Tenant relations management, maintenance of tenant relationships, and analysis of visitor traffic, including reporting. Marketing management, project management, and budget planning, as well as the coordination of omni-channel advertising campaigns. Leadership and coaching of two employees within the marketing team.
• Marketing Specialist

  Zip Water

  2011.04-2014.05

  (3 years)

  Development & implementation of integrated marketing strategies by brand for markets including residential, commercial, trade, government, service, rental and specifiers; driving marketing campaigns to promote Zip‘s product ranges across Australia, NZ and UK. Responsible for managing multi-channel campaigns across event/product launch, retail stores (commercial/residential), sales & trade promotions, outdoor, print/media, PR, digital, sponsorships and top client management/ reseller. 50% increase of sales in reseller retail stores nationwide through high-end retail displays showcasing premium tap appliances (successfully planned/designed and executed in stores). Supervised a team of 20 promotional staff during a period of 3 weeks/19 days simultaneously at 5 different sites in Sydney CBD, on occasion of promotional activities as part of the Sydney Festival 2014 (water stations,handed out 40,000 stainless steel water bottles, CRM tracking). 2 direct reports in 2012 during restructuring period of 6 months, supervising on integrated marketing campaigns throughout all media channels. New design and concept development for large exhibition stand (54sqm) in cooperation with design studio Share Design and brand ambassador Jamie Durie. Delivery of consistent and compliant branding/corporate image across approx. 450 retail reseller stores in Australia nationwide as well as across Zip‘s offices in every state. Project Management of complete new fit-out of flag ship venue ‘Zip Showroom‘ in Canberra (98sqm, 32 products displayed), including branding, design, product presentation, indoor and outdoor advertising/signage. Result: Flag ship store for corporate events, 30% increase in sales.
• Account Executive

  Target - The Entrepreneur Agency

  2006.04-2007.12

  (2 years)

  Responsible for advertising campaigns, print media, brochures, events & exhibitions for brands in FMCG including Cellini (Italian Coffee), GastroVision (Gourmet Food), insurance & financial services and automobile (Ferrari andMaserati) ACHIEVEMENTS Supervision of strategy & branding workshops, coordination with creative team Successful execution of road shows for Ferrari throughout Germany
• Marketing Executive

  JUNG Europe

  2002.09-2006.03

  (4 years)

  Managed sales and marketing campaigns for B2B including digital media website/eDM‘s, direct mailings, print material and advertisements and CRM marketing Organised yearly exhibitions and trade shows to present the product range within the industry; designed, coordinated and executed the company‘s presence at large exhibition shows in Germany (Duesseldorf, Frankfurt) Manufacturing and execution of new product ideas as per recommendation, which were added to the product range and distributed to markets globally (sourced at national exhibitions with international exhibitors from all over theworld) Succeeded in building a vital network of industry contacts instrumental to the rapid growth of the company, through networking & maintaining business relationships
• Visual Marketing Designer

  KUEHRER & MESSEBAU KECK

  1998.09-2002.08

  (4 years)

  Creative implementation of marketing strategies for clients in automobile and fashion including PORSCHE and MERCEDES/DAIMLER CRYSLER and HUGO BOSS Germany Successful organisation of events & exhibitions supported by product launches to enhance product branding and generate brand awareness in the market place ACHIEVEMENTS Fit out and branding of HUGO BOSS retail stores globally through POS material including large format high-end campaign prints of lifestyle images and company branding Event organisation for PORSCHE Germany over a period of 3 years; the successful show ‘PORSCHE Oldie Night‘ is a yearly event with musicians and vintage Porsche cars as well as food & beverage, attracting approx. 50,000 visitors from all over the world

Educational experience

• VWA University of Corporate Education

  Bachelor of marketing and communication

  2002.09-2004.06

  (2 years)

Languages