Work experience

• Channel Sales Engineer

  Ruijie Networks (via EOR)

  2025.10-Current

  (a month)

  •Tasked with leading comprehensive enablement programs for distributors and channel partners across North Africa, strengthening technical autonomy and improving sales readiness across Morocco and the wider North Africa region. •Designed and executed comprehensive training roadmaps for channel partners, enhancing technical certification, solution expertise, and alignment with Ruijie’s SME growth strategy across the region. •Delivered comprehensive product and solution workshops to 15+ partners, increasing technical proficiency, pre-sales effectiveness, and revenue contribution within assigned territories. •Collaborated with regional sales, technical, and service teams to develop comprehensive SLAs and service frameworks, ensuring over 92% compliance on all customer deliverables across projects. •Supported comprehensive forecasting and pipeline management processes, leveraging data-driven insights to optimize quota attainment and resource allocation across markets. •Acted as the primary liaison for channel partners and internal teams, streamlining communications, resolving operational challenges, and reinforcing long-term partner engagement throughout the region.
• Pre-Sales Engineer

  Evernex

  2024.03-2025.09

  (2 years)

  •Spearheaded IT Infrastructure services bid management for enterprise accounts in Africa and global telecom clients, winning 25+ large accounts with an average deal size exceeding $500K and driving significant revenue growth across the region. •Maintained 92%+ SLA compliance and reinforced client satisfaction by proactively resolving operational issues, overseeing complex bids, and supporting Africa sales teams with technical presales strategies, demonstrations, and customer workshops. •Enhanced sales forecasting accuracy by 20% through comprehensive data-driven reporting and analytics using Power BI and Salesforce, improving pipeline visibility, enabling informed decision-making, and optimizing resource allocation across regional markets.
• Sales Operations

  Arrow Electronics

  2022.03-2024.02

  (2 years)

  •Streamlined end-to-end sales operations (order processing, inventory, and partner onboarding) for network security vendor distribution across EMEA. •Developed comprehensive account plans and sales reports, helping Channel Managers exceed quarterly quotas by up to 18%. •Collaborated with marketing and product teams to optimize partner incentives, driving a 25% increase in channel engagement.
• Technical Support

  Capgemini Engineering

  2020.04-2022.03

  (2 years)

  Provided high-level technical support to enterprise customers across North America and EMEA, ensuring rapid resolution within SLA timelines.

Educational experience

• Cardiff Metropolitan University

  MBA, IT Project Management

  2022.10-2024.09

  (2 years)

  A degree that provides an overall understanding of business.

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