Summary

Work experience

• Sales Manager

  Leisung Technologies LLC

  2021.06-Current

  (4 years)

  System Integrators specializing in Audio Visual systems and Experiential Technology. Generated orders worth AED 12.5 Million last year with 35% YOY growth. Led the development and preparation of RFP’s, Pre-Qualification for tenders and formal presentations Liaised with Principal brands such as Samsung, LG, Bose, etc. & Distributors, namely Trigon, Redington, TFG, Masterpiece, NMK Electronics etc. for price negotiation and commercial submissions. Highest single month sales of AED 4.4 Million in November 2023 Increased retention rate to almost 100% with improved Customer Lifetime Value by 25% through proactive relationship management. Worked closely with Consultants, Architects, MEP Contractors / Interior Designers & End Users at project design stage for finalizing the solution, specifying brands, timelines and technology. Major clients – Du, Emirates, CPX, Edge Group, Hilton Group, RTA, Oldendorff Carriers, Ministry of Health and Prevention, Hypermedia FZ LLC, Five Palm Jumeirah, AlMulla Group, Apparel Group, BK Gulf, JLW. Completed projects – Oldendorff Carriers – COE, Abu Dhabi Airport – Retail Outlets, RTA – Control Room, Ministry of Health & Prevention – Command Centre, Apparel Group – Immersive Room to name a few.
• Key Account Manager (Display Solutions)

  Al Sayegh Group - AS Technologies LLC

  2020.06-2021.05

  (a year)

  Distributors of Commercial Electronics & System Integrators, specializing in Display systems. Generated orders worth AED 5.4 Million catering to the Hospitality and Education vertical. Worked in close collaboration with the contractors for material inspections and client’s approval. Coordinated with the Hospitality Operators and Owning Companies from material mock-ups till completion of new and refurbishment projects. Major clients – R Hotels, Marriott group, Jumeirah group, Hilton, Accor, Emaar, Dubai Developments. Key Projects – Ramada Downtown, Courtyard by Marriot, Roda Amwaj Suites, SO Hotel, Intercontinental Mina Al Arab, Queen Elizabeth 2, Pullman Hotel, etc.
• Business Development Manager

  Experts Computer LLC - Nirsun Technology

  2018.03-2019.04

  (a year)

  Distributors of Consumer Electronics & System Integrators, specializing in ELV systems. Led and mentored a team of 3 and generated business worth AED 4.3 Million with new and existing clients. Analyzed the tenders of EPC projects and formulated solutions and BOQs for the potential clients. Product Manager for VIRDI Access Control and T&A solutions. Increased the company’s annual revenue by 7.4% through effective sales and marketing drive. Developed relationships with vendors such as Honeywell, Siemens, Belden & Schneider Electric which reduced the yearly procurement cost by 8.5%. Managed the relationship with Security Industry Regulatory Agency for project approvals. Major clients/projects included B.K. Gulf, SS Lootah, Arabian Contracting and Zabeel Contracting.
• Marketing Manager

  Drezcode Trading

  2015.05-2018.03

  (3 years)

  Health and safety work wear and equipment provider in the MENA region. Generated revenues worth AED 7.3 Million during the tenure through new and existing clients. Dealt in the sales of Honeywell, Vaultex and 3M safety products including Safety Harness, Gas Detection Systems, Hearing Protection and Personal Protective Equipment. Reduced the Cost per Customer Acquisition by 23% through effective use of CRM. Analyzed the industry trends using statistical tool, namely JMP to increase the revenue by 21%. Primary clients included ADNOC, City Diamond Contracting, Ghantoot Gulf Contracting. Crafted and managed relationships with Contractors and Oil & Gas companies. Employee of the year 2017 for generating revenues worth 3.7 Million AED.
• Business Development Executive

  Al Abbas Trading Company L.L.C

  2013.09-2015.04

  (2 years)

  Tier 1 distributors for Konica Minolta MFPs, Official Distributors for Lenovo laptops & desktops and IBM servers & storage units. Generated revenues worth AED 4.2 Million under the mentorship of my line manager. Proposed business deals to corporates, potential clients by networking and cold calling. Developed and negotiated the AMCs for the clients. Handled clients such as Emirates, Oilserv and ADCO. Completed the sales training from Konica Minolta, IBM and Lenovo.

Educational experience

• S P Jain School of Global Management (Dubai-Sydney-Singapore)

  Master of Business Administration, in Contemporary Marketing management

  2019.05-2020.04

  (a year)
• Birla Institute of Technology and Science, Pilani - Dubai (Dubai, U.A.E.)

  Bachelor of Computer Science Engineering

  2009.09-2013.08

  (4 years)

Languages

Certificates