• Oversee digital distribution and marketing strategy across multiple online channels, increasing brand engagement by 40% • Manage budget allocation and optimise resource use by 20% through data-driven decision making • Develop and execute email marketing campaigns via Mailchimp, growing brand visibility by 25% • Developed pricing and promotional strategies aligned with market demand • Organise and manage promotional events attracting over 7,000 potential clients, directly supporting pipeline growth • Analysed booking trends and customer data to improve revenue performance • Managed CRM and digital systems to improve direct bookings and client retention

• Managed full operational performance of a £2M annual revenue hospitality business, increasing gross profit by 28% • Directed multi-channel marketing and promotional strategies to promote services and grow customer base • Led recruitment and onboarding via Indeed and Harri; staff development via Mable and Lifetime Training • Maintained full compliance with UK employment law, health & safety, wages and licensing requirements • Implemented scheduling (Teamplan) and payroll (PeopleNet) systems, reducing overhead costs by 15% • Managed customer satisfaction and reputation via Reputation.com; enhanced service scores by 32%

• Conducted in-depth market trend analysis, informing distribution and pricing strategy — resulting in 30% increase in client acquisition • Managed CRM systems to monitor and analyse customer interactions, feedback and conversion metrics • Developed and maintained the company website, optimising for UX and SEO to increase organic traffic • Created and distributed content across email and social media channels, raising annual revenue to €700K • Key Achievement: Proposed and delivered the 'Glimpse App' mobile platform—akey driver of POS system evolution, contributing to a 28% revenue increase

• Led full digital transformation: launched brand website, social media (Instagram, TikTok), and digital marketing operations • Managed €200,000 marketing budget, optimising resource allocation and minimising Customer Acquisition Cost by 29% • Expanded market share by 15% through strategic promotional campaigns across multiple distribution channels • Collaborated with Thessaloniki City Council on co-branded campaigns, boosting sales by 35% • Key Achievement: Developed Amperiadis Beers mobile app — attracted 10,000+ new accounts for exclusive offers, significantly expanding the brand's digital distribution footprint