Work experience

• Field Force Manager

  Honor

  2024.11-Current

  (10 months)

  Motivate and manage a team of field force representatives to achieve sales targets and objectives. Collaborate with sales and channel marketing team to develop and implement effective field sales strategies. Ensure the successful execution of product launches, promotions, and other sales initiatives in the field. Build and maintain strong relationships with key partners and distributors to optimize product placement, promotional displays, and overall brand visibility. Design, monitor and analyze field force performance metrics, providing guidance, coaching and performance feedback to enhance individual and team effectiveness. Stay informed about the latest market dynamics and competitor activities and provide insights to enhance sales and market share.
• Sales & Field Force Supervisor

  Samsung Electronics Italia

  2019.01-2024.11

  (6 years)

  Development and execution of Sales & Marketing strategies on CE and B2B customers, planning go-to-market and target setting with sales and marketing directors: - Link between Sales & Marketing departments for implementing strategies to reach Sell Out and Market Share targets - Field force team managing on whole National territory (18 trainers & field merchandisers, 40 promoters, 2 analysts) and skills developing by ongoing training plans. - KPI monitoring linked to sell-out for ensure excellence and visibility of the brand in the stores of major retailers and B2B customers maximizing sell-out. - Training and event organization (live, webinar, e-learning) and development of support training materials for sales force. - Trade Marketing team support for developing in-store materials (Shop Display e POP) and budget management. Main achievement: - Leading position consolidation for focus product line-ups (refrigerators, washing machines, built-in appliances, vacuum cleaners). - Golden areas acquisition on main retailers POS with significant sell-out increase results. - Promoter ROI increase on covered POS.
• TRAINING COORDINATOR

  Samsung Electronics Italia

  2014.09-2019.02

  (4 years)

  Trainers team managing (originally 6, then 8) for Home Appliances and Climate Solutions division for Italy and Malta. Targets, KPI and training plan definition with data analysis for maximizing sell-out with focused activities. Trainings and events managing for retailers, B2B customers, contact centers in Italy, Malta and Romania with budget managing. Training and communication materials developing (presentations, videos, POP) and e-learning platform managing. Main achievement: Best-in-class training projects in 2018 winning Best Training Materials awards in HQ Suwon, South Korea. Microwave ovens in-store demo best practice with significant sell-out increase on covered POS (+200% vs same period Y-1).
• Trainer

  Inventa CPM per Samsung Electronics Italia

  2012.02-2014.09

  (3 years)

  Trainer on main retailers, B2B customers, contact centers in Italy, Malta and Romania and supervisor for field merchandiser team. Training needs analysis and materials development (presentations and videos).
• Retail Channel Representative

  Intel Corporation

  2010.02-2011.12

  (2 years)

  Area manager for Nielsen 1 area (Liguria, Lombardy, Piedmont, Valle D’Aosta) and Emilia Romagna with in-store deals management for maximizing focus products presence and communication in order to push sell-out. Training, live demos for target products and events managing. Promoter team managing (search and selection, training and coaching) in the managed area.
• TEAM LEADER & PROMOTER

  Insider Italia S.p.A.

  2004.10-2009.05

  (5 years)

  Field activities coordination (road-shows and marketing events) with products demo. In-store account for best IT and mobile brands.
• SALESMAN

  Megatel S.p.A.

  2005.01-2006.01

  (a year)

  Mobile POS managing (sales strategies developing, post-sales, warehouse, promotional materials managing).

Educational experience

• UNIVERSITA’ DEGLI STUDI DI MILANO

  Bachelor in Business Organization and Human Resource Management

  2004.01-2009.01

  (5 years)

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