• Managed national strategic accounts across the rental and industrial distribution channels, overseeing a portfolio exceeding $9M in annual revenue and supporting key customers including United Rentals, Sunbelt Rentals, Herc Rentals,Orgill,Ace Hardware,and Do it Best. • Built and maintained strong relationships with executive and operational stakeholders, driving customer retention, revenue growth, and long-term partnerships across multiple regions in North America. • Led the full sales cycle for national accounts, from opportunity identification and needs assessment to solution development and contract execution for customized equipment programs. • Partnered cross-functionally with sales leadership, operations, supply chain, product management, and service teams to ensure consistent execution, improve customer experience,and support national account performance. • Identified and developed account expansion opportunities through cross-selling, upselling, and increased product adoption, strengthening Kärcher’s presence within the equipment rental and industrial distribution markets.

• Managed strategic national accounts including John Deere, Caterpillar, ThermoFisher, and Nidec, achieving $9M annual revenue for John Deere (upfrom $4.5M) and over $2M annually for Caterpillar through account growth and cross-selling. • Built and sustained long-term, executive-level relationships, ensuring customer retention, satisfaction, and multi-region collaboration across Mexico and theU.S. • Oversaw the full sales cycle for national accounts, from needs assessment and opportunity identification to solution delivery and contract management, driving profitable growth. • Coordinated cross-functionally with internal teams including engineering, operations, supply chain, and customer service to resolve incidents, optimize delivery,and ensure seamless execution for key accounts. • Utilized CRM and sales analytics to track performance, monitor KPIs, identify expansion opportunities, and capture new business aligned with customer strategies and company objectives.

• Managed and developed Latin America distributor network, driving alignment with corporate sales strategy and supporting market expansion across multiple countries. • Led business development, sales insights, and opportunity evaluation, optimizing revenue potential and strengthening distributor performance. • Implemented CRM system across LATAM, standardizing customer management, sales tracking,and reporting processes to improve operational efficiency. • Monitored KPIs and strategic scorecards, ensuring distributor compliance, performance, and alignment with company growth objectives. • Supported contract negotiations, distributor onboarding, and market entry operations, enabling timely launches and effective sales execution in new territories.

• Launched and managed Latin American operations, successfully closing $2M in new business within the first10months. • Identified and developed strategic business opportunities, building partnerships and expanding market presence across the region. • Developed and executed short- and long-term sales, marketing, and operational plans using BASE CRM to track performance and optimize results. • Built and maintained strong customer relationships, ensuring account growth, satisfaction, and alignment with corporate objectives. • Led cross-functional initiatives to streamline processes, improve pipeline visibility,and support sustainable regional growth.