I define and lead high profile, business critical integrated campaigns for NA & LATAM primarily focused on go-to-market product launches and sustaining content for core product lines to maximize brand awareness, engagement, and sales in collaboration with distributors, dealers, and sales partners that support local market dynamics & growth opportunities. I manage a high performing marketing & sales team across both North America and LATAM regions as the top revenue drivers of the business. I direct strategic partnerships with brands like Canon, Sega, US Soccer, Red Bull, Rhode, NBA, Target, FujiFilm, and Sony that drive additional revenue streams and strengthen our premium brand equity with consumers. I develop and monitor campaign strategy and execution across marketing channels like paid media, organic social, sales content & trainings, digital, linear/radio, thought leadership, trade shows, and consumer events. I manage RØDE’s global creator and affiliate programs across UGC, mass product seeding, and review content. In my first six months I grew our affiliate network by 250% by overhauling our affiliate platform, formalizing competitive referral incentives and gamifying access to commission tiers.

- (Impacted By Layoffs) I developed the D2C and Small Business growth strategies (content marketing, email, onsite placements,SEM, digital/social paid, print collateral, influencer/partnerships) for a new consumer business within Sony. This model served to incentivize product adoption, minimize churn, and maximize upsell opportunities in hyperlocal markets that could be replicated at scale as the company grows. I created a unified channel strategy, content strategy, and influencer strategy to fulfill campaign needs for brand voice, awareness, paid media, content partnerships, customer service/engagement, and establishing a premium brand affinity.

I directed a team that created innovative, best in class marketing campaigns that drove awareness, engagement, and brand affinity for two of the top five television networks in the US. I spearheaded high profile campaigns for shows created by Conan O’Brien, Lorne Michaels, Steve Carrell, Michael Showalter, and Dwyane Wade, as well as partnerships with fan-fueled organizations like NBA, NCAA, MLB, AEW, and NHL. I was the project manager of full funnel creative marketing campaigns - driving versatile go-to-market campaigns, translating insights into actionable strategies, briefing teams/agencies/brand partners, developing iconic linear/OOH/social content from inception to execution, selling in a strategic vision to executives, managing agencies and multi-million dollar budgets, and collaborating across a highly matrixed organization to foster revenue driving content, partnerships and award winning campaigns that earned media and press coverage for our storytelling. My successes include: - Rebranding CONAN by partnering with Pantone to officially name a color after this icon of late-night, Team Coco Orange. This ‘color campaign’ served to launch the Team Coco brand which we spun off for almost $250m, and positioned his podcast business as a top 50 global podcast for 4 years running. - Filing for a design patent with the USPTO for a product launch that will be central to an AEW campaign & retail line with FootLocker and Reebok - Establishing revenue driving partnerships & merchandising with Subaru, Disney, DC Comics, Funko, Gamestop, CultureFly, iHeart, and Shinola - Launching three #1 scripted series in three years with YOY viewership increases in the face of industrywide declines of 20-30%, as well as maintaining the massively successful AEW wrestling franchise in direct competition to WWE - Owning the FRIENDS 25th Anniversary campaign partnership with Warner Bros which garnered over 3 billion impressions and drove an uptick in WM’s global revenue in 2019 through CPG development, sponsorship integrations, and consumer activations - Executing numerous first-to-market & award-winning experiential activations at consumer events (SDCC,NY Comedy Fest, SxSW) - 10+ Promax/Clio awards for best in class campaigns, custom content & consumer experiences

Produced, orchestrated, and recorded strings for Janelle Monae, John Legend, Jidenna, Rick Ross, Penny & Sparrow, Lil Wayne, and Nicole Bus. I’ve performed world renowned events/venues such as the White House, the Grammy Awards, Nobel Peace Prize Ceremony, Glastonbury, Madison Square Garden, Sydney Opera House alongside Prince, Earth Wind and Fire, Bruno Mars, Katy Perry, the Chicago Symphony and the San Francisco Symphony.