5 years 8 months Leading Smart Phone Sales on Retail, Operators and Distributor channels; responsible of the direct management of Media World , Unieuro, Amazon, Euronics, Expert, GRE, TIM, Vodafone, Wind3, Iliad and Fastweb. I manage a team of 27 Sales Managers and 6 Sales agency , planning the business following annual budget and implementing quarterly deals • PSI Management : Sell-in, Sell-Out and Week Of Sales forecasting • Sales and Marketing Budgeting and Channel strategy • Sales Deduction and Co-Op planning and execution • Promotional Strategy planning and execution. Sales Platform Implementation • Annual Contract Negotiation process

(5 years 3 months)

(2 years 2 months) • Contributing to the expansion and growth of the brand ,both in Retail and Telco channels • Distribution management and development of the indirect Sales force implementation • PSI Management and Channel Strategy • Sales Deduction and Co-Op budget management • Field Staff Team management and support to channel marketing and sell-out activities

• Responsible for the Telco Field Staff Team composed of 13 Regional Account Manager operating on the Carrier’s Direct Channel (Flagship andFranchising Channel) • Definition of sales targets and monitoring of sales performance • Monitoring of performance related to qualitative activities such as in-store events, in-store trainings • Responsible of the commercial relationship with the Carriers Sales force operating on the Direct Channel

• Responsible for sales strategy development in Italy, Spain, Portugal, Greece and Turkey • Management of major CE Retailers (APR ,MSH, UniEuro, ECI, FNAC, Ktuin) • Sales and Marketing budget planning and execution focusing on Sell-Out, Sales Uplift and ROI • Responsible of the development of New Sales channels: Sports, Telco Operators, Medical Channel

(1 year 6 months) Coordination of a Team of 4 National Key Account Managers operating on the Open Market channel • Sales Process Management, Commercial and Promotional strategy implementation by Customer • Sales Deduction and Marketing budget execution • Coordination of the Field Sales Team (Sales Agents) • PSI Management

(2 years 4 months) o Account management for major Open Market Buying Groups and Chains o Responsible for sales development on the Open Market Retail Channel for NW and NE Areas o Coordination of the Sales Activity in the Areas trough Distributor Partners o Managements of COAD resources for the NW and NE Areas o Annual contract definition 2006 - December 2008 (2 years) Call Centre Manager

(1 year 7 months)