(1 year 4 months) As part of ABB, I lead the commercial strategy for the Motion division across Egypt and Africa, focusing on various applications for Water & Wastewater segment. My role centers around value-based selling and strategic positioning of ABB’s full product portfolio to grow market share and establish ABB as the preferred partner in the region. Key Responsibilities: Strategic Market Positioning: Lead market positioning efforts across Egypt and Africa by engaging Project Pump OEMs, Serial OEMs, EPCs, and consultants, ensuring close coordination with Product Marketing Managers (PMMs) to deliver targeted business volumes for all MO divisions. Sales Leadership & Target Achievement: Consistently deliver and exceed sales targets to grow ABB’s market share. Develop and execute annual sales plans backed by a robust pipeline, and support the qualification of new offerings at end-user accounts. Business Development & Expansion: Drive market penetration and sales expansion by identifying new business opportunities across untapped accounts, regions, and segments. Establish long-term partnerships with key market players and lead GTM (Go-to-Market) strategy adaptations to win large-scale and granular opportunities. Project & Customer Engagement: Engage early with customers during budgeting and CAPEX planning phases. Promote and position the full MO offering to ensure ABB is top-of-mind for critical projects across Africa. Market Intelligence & Strategy Tuning: Conduct competitive analysis to enhance ABB’s market edge. Customize sales approaches and pricing strategies per project, in alignment with PMMs, to maintain ABB’s strong positioning. Account Management & Sales Excellence: Define and manage account plans, including player maps, risk assessments, and investment forecasts. Collaborate with sales excellence teams to align customer needs with ABB’s comprehensive portfolio and develop a strong pipeline across all MO divisions.

(3 years 7 months) Key Responsibilities: • Developed and executed sales strategies, call plans, and account profiles to meet business objectives and expand market presence. • Managed a diverse customer base including system integrators, distributors, and end users, tailoring value propositions to each segment’s unique needs. • Identified and pursued new business opportunities, fostering strong relationships with prospective and existing clients. • Conducted thorough market research and maintained in-depth knowledge of competitive products, market dynamics, and customer requirements. • Delivered end-to-end sales cycle execution including needs analysis, proposal development, quotations, and bid preparation. • Led accurate cost estimation and technical take-offs for prospective projects, ensuring competitive and value-driven proposals. • Collaborated closely with cross-functional teams to compile complete bid documentation including bid forms, bonds, affidavits, and quotations. • Maintained high levels of customer satisfaction through responsive communication, order accuracy, timely delivery, and post-sales follow-up. • Played a key role in acquiring new customers in the construction sector through strategic targeting and relationship-building initiatives.

(3 years 5 months) As a Sales Engineer for ABB’s Drives Business Unit, I was responsible for selling the full drives portfolio, aligning with business strategy to grow market share and strengthen ABB’s presence in key sectors, especially the water segment. I developed and maintained strong customer relationships across system integrators, consultants, and end-users, identifying new business opportunities and ensuring ABB solutions matched technical and commercial needs. My role involved managing a healthy sales pipeline, setting annual plans, and supporting price and product positioning through continuous market feedback. I worked closely with internal teams and external partners to maximize order intake and expand ABB’s footprint in untapped areas. I also played a key role in strategic sales—partnering with consultants and customers during budgeting and CAPEX planning phases to position ABB drives early in the project cycle. I conducted competition analysis to sharpen our sales approach and enhance ABB’s competitive edge. I also adapted pricing and strategies on a case-by- case basis to secure wins. I led the creation of account plans, including player maps, risk assessments, and future opportunities, while aligning ABB’s offering to meet customer needs. Additionally, I was involved in accurate cost estimation, bid preparation, and follow-up with customers and internal teams to ensure smooth project execution and customer satisfaction.

(2 years 8 months) As an Electrical Design Engineer at Schneider Electric, I was responsible for managing LV switchgear projects from the offer stage through to order delivery, ensuring technically sound, cost-effective, and timely solutions that meet customer requirements. My role involved preparing detailed electrical and mechanical designs, including Single-Line Diagrams and Schematic (Wiring) Diagrams, tailored to each project’s specific sequence of operation. I developed comprehensive Bill of Materials (BOM) for both electrical and mechanical components, ensuring accuracy and efficiency in procurement and production. I actively contributed to technical project management, closely monitoring deadlines, coordinating approvals, and ensuring all technical documentation and proposals were delivered accurately and on time. I applied strong problem-solving skills to provide innovative, tailored solutions that addressed unique customer challenges, while maintaining alignment with budget and contract terms. I also participated in technical negotiations with clients and internal teams, providing engineering expertise to support decision-making. My approach combined technical precision with a deep understanding of customer needs, allowing me to deliver high-quality, customized solutions across multiple industries. Additionally, I contributed to knowledge sharing within the organization by supporting forums, coaching peers, and providing technical training to help improve team capabilities and standardize best practices across projects.

Olympic group`s products life cycle, Responsible for handling the product in all stages of its life cycle , staring from idea intitation till product launch

(1 year 5 months)

Responsible for promoting MECA’s image Plan the publicity campaign, marketing and social media Responsible for the relation of MECA with other activities and stakeholders

It takes an overview on the oil extraction cycle, the safety precautions in oil sites , takes deep in the ways of electricity generations , types of generators ,how they operate, and then the ways of protection used in the oil sites

Responsible for developing and implementing recruiting plans and strategies. Dealing with the participants through coordination in all MECA's sessions.