• Built, developed, and sustained long‐term strategic relationships with end users, directors, and C‐level stakeholders across the EMS and Machine Tool verticals. Actively engaged customers through regular onsite visits in Mexico’s key manufacturing regions (Jalisco, Querétaro, SLP, Guanajuato, Aguascalientes, Tamaulipas, Chihuahua, NuevoLeón, and Tijuana) to identify opportunities and coordinate follow‐up activities. • Designed and executed a national commercial strategy that led to a 135% increase in market share within EMS primary accounts, leveraging integrated automation portfolios including PLC, HMI, Servo & Motion Control, Digital Solutions, VFD, CNC, and Robotics. • Led cross‐functional alignment among technical teams, project managers, operations, top management, and end users to ensure successful execution of automation projects and “Lighthouse Certification” initiatives for key customers. • Generated, qualified, and managed high‐value opportunities, maintaining a healthy, accurate, and up‐to‐date pipeline in Salesforce CRM to support forecasting and commercial governance. • Applied Wilson CSP, SPIN Selling, and advanced discovery methodologies to strengthen customer engagement, opportunity qualification, and valued solution positioning. • Collaborated with Global Industry Solutions Managers to secure end‐user specifications, influence standards, and strategically position Mitsubishi Electric products and solutions in global EMS accounts. • Closed one of the most significant automation projects in the EMS manufacturing segment, enabling a leading server and AI‐module OEM to reduce headcount and increase automation adoption from 5% to 35%, driving major productivity improvements through Mitsubishi solutions and strategic partner integration. • Collaboration as a global representative for the EMS vertical (Mx), coordinating communication, visits and reporting with Mitsubishi teams in Japan, the U.S., Taiwan, China, India, Vietnam, and Poland. • Conducted strategic partner discovery and development to strengthen the EMS market in Mexico, onboarding and enabling Machine Builders, OEMs, and distribution partners (both Mexican and international) to expand market reach and capability.

• Trusted partner to customers, guiding them in selecting and implementing the right technologies to meet defined business objectives and maximize the value and performance of their operations. • Delivered advanced condition‐monitoring and IO‐Link solutions, improving operational performance in critical manufacturing processes. • Executed BASES commercial strategies, managing SAP C4C pipelines and supporting yearly targets of USD 500K– 800K. • Achieved 30% warehouse reduction & USD 30K savings through part‐number standardization. • Presented high‐ROI PASMO proposals (284% ROI) to reduce downtime in key production lines. • Supported GKAM growth of USD 120K/year for German automotive accounts. • Increased MRO share by 25% and achieved 171% YoY growth through targeted strategies. • Implemented RFID/UHF and IO‐Link architectures, boosting productivity by up to 50%. • Fostered strategic alliances with Tier 1/Tier 2 suppliers and Machine Builders nationwide.