Responsible for creating and managing Private Label as part of Business Plan. Strategise for whole Furniture Category as part of JD.id to bring profitability and introducing it as one of main destination.

Current Role Lead buyer and manage merchandising team for category Bedroom Furniture & Accessories, Dining & Kitchen Furniture & Accessories, Office & Commercial Furniture. purchase & product lineups for the private label since 2019. GMV increase in 2020-2021.

Role & Responsibilites Responsible as Vendor Acquisition and Key Account Management, and Product Development Identifying potential vendors and SKUs as part of category trend and development Building relationship with brands and suppliers Communicating and negotiating terms and conditions to join by delivering comprehensive knowledge, product trend, insight, and prospects of the furniture industry through the web platform Analysing sales projection and inform to vendors for possible product development and necessary promotions to generate sales KPI WORK EXPERIENCE Outside Merchandising International Marketing | PT. Suparma, Tbk.| 2013- 2016 Responsible for expanding reaches to international markets by obtaining new customers and handle negotiation and quotation process to sales order and after-sales service. Growing existing customers by proactively inquire on their needs and introduce varieties of products that might be workable to their respective market Analysing market prices and trends, reporting to management every month

Managing production plan as based on customer’s payment profile and capacity in order to achieving balanced goods traffic and healthy receivables. Responsible for achieving monthly target sales